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Pia Wurtzbach "top Instagram earner" in the Philippines; reaps "PHP216M" in 2021

by Frances Karmel S. Bravo
Oct 20, 2022
Pia Wurtzbach, Kathryn Bernardo, and Anne Curtis lead the official list of Instagram's highest earners from the Philippines.
(L-R) Anne Curtis, Pia Wurtzbach, and Kathryn Bernardo are among Instagram's top earners from the Philippines.
PHOTO/S: Screengrab from Instagram

The social media platform Instagram is one of the most lucrative avenues to make money in the digital age.

There are ways to monetize one's Instagram account—become an influencer, be a marketer, have at least 10,000 followers and more to attract advertising.

Quite frankly, it takes some hard work unless one is a celebrity, then the digital world becomes one's oyster.

Earlier this month, the Chicago-based online lender NetCredit released a study that lists Instagram's highest earners from different countries based on the numbers of following and sponsored posts.

The data-driven figures originated from HopperHQ's "Instagram Rich List," which provides an estimate of how much an Instagram ad is worth depending on the popularity of various renowned personalities.

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The NetCredit study showed Miss Universe 2015 titlist Pia Wurtzbach topping the list from the Philippines with an average earning of USD3,669,205 or around PHP216 million.

Read also: Netizens tell Pia Wurtzbach to fall in line after she comments on Joshua Garcia's TikTok video

Coming close behind the beauty queen is the 'Philippines' Box Office Queen' Kathryn Bernardo with USD3,533,360 (~PHP208 million).

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Ranking third is It's Showtime host Anne Curtis-Smith with USD2,936,119 (~PHP172 million).

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Fourth on the list is Pinoy Big Brother: Teen Edition big winner Kim Chiu with USD with USD1,712,281 (~PHP100 million).

In fifth place is Andrea Brillantes with USD1,281,692 (~PHP 75 million).

The sixth to tenth spots are taken by Catriona Gray with USD1,190,233 (~PHP70 million); Liza Soberano with USD968,118 (~PHP57 million); Nadine Lustre with USD 354,294 (~PHP20.8 million); Alex Gonzaga with USD349,580 (~PHP20.5 million), and Marian Rivera with USD75,709 (~PHP4.4 million).

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(L-R) Anne Curtis, Pia Wurtzbach, and Kathryn Bernardo are among Instagram's top earners from the Philippines.
PHOTO/S: Screengrab from Instagram
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