YES! "Wowowillie" issue sets record in magazine publishing history

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"We're printing an additional 40,000 copies. Thisis the third reprint," reads the e-mail message that PEP received today fromSummit Media's publisher Aurora Mangubat-Suarez about theJanuary issue of YES! magazine. The said issue features the controversial TV host Willie Revillame, whoopens his four prime real-estate properties and shows his prized possessions tothe public for the first time.


It looks like many are curious about WillieRevillame's life and assets, which has the January issue of YES!magazine selling like hot cakes.

Last week, PEP (Philippine Entertainment Portal) reportedabout the two-time reprinting of YES! magazine's "Wowowillie" issue thisJanuary. From the initial printing of 135,000 copies, Summit Media had toreprint an additional 25,000 copies in response to the continuous demands of interested readers.

After less than a week, Summit publisher AuroraMangubat-Suarez has another good news: YES! magazine is reprinting 40,000 copies for the third time. Overall, the total circulation for this issue of YES! magazine would be 200,000 for the first month of the Year of the Ox—a first not only in YES!magazine's eight-year history but in the whole magazine publishinghistory.

With the help of Willie's persistent promotion of YES!in his show Wowowee, the "Wowowillie" issue outnumbered the former topissue of YES! magazine by almost 25 percent. The July 2008 issue, where the engagement of celebrity couple Judy AnnSantos and Ryan Agoncillo was officially announced, sold an estimated 140,000 copies.

FIRST TIME TO SEE. YES! magazine associate editor Anna Pingol describes their interview with the controversial Wowoweehost as "unafraid, bold, and no-holds-barred."

True enough, Willie has been very open in this interview ashe relates how he managed to become a popular variety show host from being acollege-undergraduate drummer.

Aside from his personal life, this issue of YES!also gives the readers an opportunity to take a look at Willie's fourprime real-estate properties, which his avid fans have been raring to see. These include "a pricey Tagaytay Highlandsestate; a sophisticated, modern two-story home in Corinthian Hills; an upscaleAyala Land house in Ferndale; and a modest townhouse unit in Capitol GolfHills.

The TV host also narrates his passion for carsby showing six of his 11 cars, all of which are luxury brands. Then, his other prized possessions—twoyachts named Wow Cruiser and Wow Cruiser II.

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See more of these properties in detail when you buy thelatest issue of YES! magazine this month.


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