Sarah Geronimo is not really into fashion.
She says her only requirement when it comes to her clothes"ayaw ko po ng revealing" and "dapat kumportable."
Fans do not really mind whether she abides by the rules of style bible or not, so long as she wears the right attitude and accentuates herself with her talents. People also like her inherent sense of humor and humility, which are worth more than the designer shoes, bags, and clothes.
But what if one day, you see her dressed-up from head to toe and walk the ramp?
She enters the runway with her signature "sun dance" and greets the people with her enthusiastic smile. She even sings her current hit song, "You Changed My Life, acapella.
The response is very positive. During the launch of her latest endorsement, which happens on March 9, she receives a round of applause from the crowd of Greenbelt 5.
Brand manager Ley Lacar is ecstatic about the change. She tells PEP (Philippine Entertainment Portal) that the decision to choose Sarah will surley have a great impact on the clothing company's "merchandise" and "collections," which are now "more exciting" in terms of color, silhouette, and fractional design..."
It will also affect the Kapamilya star's sense of fashion. From her "jeans and blouse" to "ruffled dresses," her wardrobe will be "more relevant to the young ladies, to young market, who are just starting to find their niche."
So now, Sarah is more than just a box-office queen and a pop princess. She's also the new face of Unica Hija.