Six different personalities with different causes were recognized by Coke Light at the launch of its campaign called "Toast to Passionistas" last Thursday, May 14, at the Ayala Museum in Makati City.
The famous beverage paid tribute to six people, three of whom are celebrities, who have the passion to help different advocacies despite their busy schedules. Local celebrities—Kris Aquino (for World Vision), Agot Isidro (for Philippine Animal Welfare Society), and Tessa Prieto-Valdez (Philippine National Red Cross) along with columnist Mons Romulo-Tantoco (for Pink for Life), Teresa Herrera (for Trees for the Future), and Dr. Aivee Aguilar-Teo (for Manila Boystown)—were hailed as "passionistas" by Coke Light.
"I really did not hesitate at all when I was invited to join this. Number one kasi, ang ganda na binigyan ka na nga ng parangal, may natulungan ka pa in the process," Kris said about being chosen as one of Coke Light's passionistas.
As a contribution to their continuous help to these cause-oriented groups, Coke Light gave each personality P100,000, which was given to the respective charitable institutions that they support.
A pledge wall featuring the photo-mural of these women was unveiled during the event as symbols of their respective advocacies.