Marian Rivera and Will Devaughn cast a "Black Magic" spell

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The 30-minute fashion show, held last May 29 at the Atrium of SM Mall of Asia, highlighted the "sexiness of denim and the magic it can do," with Jag's muse Marian Rivera leading the big cast of models who walked the ramp.


An ultra-modern three-level stage, unusual headdresses, attention-grabbing beads and bangles, and more than 50 ways to wear and style your denim jeans and jackets—all these attractions bewitched viewers coming from all levels of the SM Mall of Asia in Pasay City last Friday, May 29.

Now, what happens when there's the Marian Rivera—together with Will Devaughn and Pinoy Fear Factor participantes Phoem Barranda, Janna Victoria, Jose Sarasola, and Manuel Chua Jr.—walking the ramp?

You guessed it. A horde of screaming fans with their cellphone cameras ready.

Dubbed as the Black Magic: The Jag Denim Show, the Joey Espino show underscored fashion adjectives like eclectic, playful, modern, and distinctive.

The clothing brand's Vice President Dondi Manlulo told PEP (Philippine Entertainment Portal), "We wanted it to be unique, because it's not just an ordinary fashion show. [It's] very experimental, kasi yun nga, e, it's a fashion out of the box already."

The fashion show took just 30 minutes of spectacle on the ramp but fans came away with enchanting moments to tell. Or boast on their cameras!


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