Akihiro Sato and Bea Soriano bring "Recut Fever" to EDSA!

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Penshoppe's latest campaign, Denimlab Recut, features Bea Soriano and Akihiro Sato. Their hard-to-miss billboards on EDSA just have one message: Jeans should perfectly match any type of body, not the body trying to fit into the cut.


If you've been passing through Epifanio de los Santos Avenue (EDSA) these last few weeks, you're sure to have noticed two giant Penshoppe billboards. One has showbiz newbie Akihiro Sato teasing the city with his abs; the other shows statuesque model Bea Soriano, surely making heads turn with her long legs.

With its newest denim campaign, Denimlab Recut, jeans are out to make any figure look hotter. The campaign showcases the fit and fab ways to bring out irresistible looks with the right pair—sleeker and definitely fitting better.

THE RIGHT PAIR. Aside from checking out the quality, there are three basic rules to remember when scouting for a pair of jeans: (1) It should flatter your butt. (2) It should help your tummy appear taut. (3) It should be able to fake a little length and make your legs appear leaner.

Take the cue from Bea, French-Filipina designer Solenn Heussaff, and Kapamilya actress Melissa Ricks, who elicit "Wow!" and "Whoa!" for their denims.

Making a clear-cut jeans statement is Penshoppe's circle of denim ambassadors—Akihiro Sato, racing champ Matteo Guidecelli, actor-model Victor Basa, reality game show champ JC Tiuseco and young actor Matt Evans.

Now, take your pick from the following cuts : Fling, Flatter, and Flirt for girls, and Rock, Rule, Rebel and Ride (Carrot) for men. Be part of Recut fever now!


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