KC Concepcion ventures into designing hooded sweatshirts for charity

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KC Concepcion launches her specially designed "hoodies" to support the anti-hunger campaign of the United Nations World Food Programme.


Add the title "designer" to model-actress KC Concepcion's growing list of credentials.

Joining forces with the apparel brand Bayo, KC officially launched her own line of designs earlier today, September 8, at a press conference-launching held at Eastwood Mall in Libis, Quezon City.

The special event gave KC, the daughter of Megastar Sharon Cuneta and '80s matinee idol Gabby Concepcion, a chance to personally present her "hoodies" (hooded sweatshirts), which reflect her personality and taste, she says, when it comes to style and clothing.

A big fan of art and design, KC told PEP (Philippine Entertainment Portal) how the project came about: "I like naman sketching... I like to sketch, designing, home interiors. So I thought, 'Why not clothes?' and also the opportunity presented itself."

The line designed by KC relies mainly on neutral colors. Black, gray and gold serve as the most consistent tone in all of the designs.

"Actually it all started because I have a collection of sketches na charcoal, tapos orange and black lang. So sabi ko, 'Why not ganun din? Black and gold.' I worked with gray and olive green, and oranges and white."

DESIGNING FOR A CAUSE. KC will not receive a single centavo from any of her own designs.

"Wala akong makukuha at all," KC told PEP. The project is a way for the actress-model to raise substantial funds to support the United Nations World Food Programme, for which KC serves as National Ambassador against Hunger.

The profits from the venture will be used to provide nutritious meals for school children in conflict-ridden areas in Central Mindanao.

"If I sell all the pieces nationwide, we'll be able to raise P500,000 which is equivalent to 150,000 school meals. And so far, we've been providing 75,000 school meals to about 427 schools in North Cotabato and Sultan Kudarat."

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KC praised the popular apparel brand for sharing the vision of the UN World Food Programme in fighting hunger and malnutrition.

Said KC, "Kasi nahihiya din naman ako to ask them that's why I really appreciate them. Ang hirap naman din i-present nun [channeling all of the profits to charity] kasi, siyempre, they're still a business."

KC's latest endeavor will help to intensify the UNWFP's Fill the Cup campaign—a drive to raise funds for school meals and highlight the fact that 66 million primary school children in developing countries regularly show up for class hungry and underfed.


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