Revamped Channel V Philippines envisions becoming "the people's music channel"


Ilocos Sur Rep. Ronald Singson (middle) with good friends in showbiz, Dingdong Dantes (left) and Jomari Yllana. In Ronald's speech, he said: "There is a market out there that do watch music channels. And again, we are here to capitalize on that niche by introducing new shows. We believe that by localizing the feel and taste of Channel V, we would bring it closer to the market..."

More than 15 years since its launch, Channel V returns to the scene with new shows, new VJs, and a new owner.

The music channel—which gave rise to the careers of Filipino VJs Amanda Griffin, Joey Mead, and Brad Turvey—held its relaunch party last December 3 at the NBC Tent, gathering celebs, socialites, models, and band members, including a few politicians.

Spotted was Chavit Singson, the dad of Ronald, who took over the ownership of the said station. The 41-year-old congressman of Ilocos Sur also owns Fearless Productions, the group that produced the concerts of Pops Fernandez and Martin Nievera and David Cook with David Archuleta.

Chavit's close friends Annabelle Rama and Eddie Gutierrez were also present. Concert queen Pops Fernandez, Kapuso's topnotch actor Dingdong Dantes, total performer Rachel Alejandro, health buff-hosts Marc Nelson and Rovilson Fernandez, young actor Boy 2 Quizon, siblings Paolo and Bubbles Paraiso, host-entrepreneur Tim Yap, the sexy Kitty girls, and singer Radha also made time for the party.

Of course, Jomari Yllana was also there—always making the V sign—to support his good friend and business partner. He was the one who personally sent text invites to the media and press people.

Now what's cool about the new Channel V?

It will have new shows—like Trends, which is hosted by Tim Yap; V'd Out, which features the top 5 song picks of guest celebrities; V Life with Claudine Trillo.

Its roster of VJs will be composed of Megan Young, Maike Evers, Cliff Cole, and international VJ Alvey.

And what to expect?

In his speech, Ronald clearly laid down his plans. Here's an excerpt:

"Who would have expected the creator of Facebook, so young that at the age of 24, made it to the elite list of Richest People on Earth? How would you expect such a kid, as successful as he is, to consistently be in a suit? I mean, look around you, my friends. Not all of you are in suits. But that doesn't mean the person next to you not in a 'coat and tie' means he or she is of a lower status. Beware my friends.


"Point is, times have changed, and so have the ways of people around. Fashion has changed with them and it's just impossible to 'classify' purchasing power in relation to their choice of clothing.

"So now that we know our target markets have changed, I believe so have mediums to reach them. And that is why, we boldly and optimistically ventured into the broadcast industry through a muisc channel. We believe that niche marketing has come of age and is in its full bloom. It is this inevitable fact that we now invite you to witness the relaunch of Channel V."

The overhaul would include introducing "entertainment talk shows, lifestyle features, celebrity oriented shows, local reality TV shows, shows that feature the hottest local bands, music oriented flicks...."

Ronald stated, "We are positioning Channel V into a Music/Lifestyle channel, to capitalize on the so-called pop-culture. Local pop-culture!"

And his ultimate vision for his station is that it will be the people's music channel.





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