GMA-7 calls it "Pasalove," while ABS-CBN says it's sharing "Bro's star" to fellow Pinoys, but in general, these giant networks' Christmas tagline gives only one meaning: Share your blessings.
With the natural calamities that recently hit the country, plus the other tragedies that made Pinoy's Christmas less happy, it is just timely to send the message to every Filipino.
PEP (Philippine Entertainment Portal) asked some of the local celebrities how they would share their blessing to Pinoys who became victims of these unfortunate events.
Zsa Zsa Padilla
"Siyempre, kapag blessed ang isang tao, noong nangyari ang tragedies, kahit papaano in our own little way, may mga donations kaming ginawa. Sa ABS-CBN marami na masyado, so sa Red Cross naman kami nagpunta, kami nila Dolphy."
"Siguro mag-uumpisa tayo sa pamilya at kaibigan. I'll make sure that this Christmas, I'll spend as much time with my family and my friends as possible. Then, from there, we'll try to think of ways pa kung paano makarating sa iba. Kasi, itong Pasko na ito, medyo parang malungkot, e. Marami pang hindi nakaka-recover sa mga sakunang nangyari, I mean, with all the bagyo and financial crisis. I'll try to find ways how to make sure na maganda ang Pasko nila."
"In little ways. It doesn't have to be grand—maybe somebody you know needs help, maybe a little child needs a hug. You can always 'pasalove'" anytime of the day. It's in the small interaction. It's in the small deeds that we do."
"Actually, ginawa rin namin sa Star Magic, we did a concert for the victims of typhoon Ondoy, then itong concert na Kaya Natin 'To [a benefit concert organized by Ogie Alcasid for typhoon victims]."
"Well, bilang Filipina to be part of something like this [Kaya Natin 'To concert], to be part of things that will help other Filipino. I mean, kahit na hindi ganito ka-engrande, kahit na small things lang, at least you're doing something."
"This Christmas, like we always do, we'll go to Children's Hospital and share kung anuman ang makakapagpasaya sa kanila. Tapos may pagkain, bibigyan namin ang mga moms. Pumupunta talaga kami ng mga kapatid ko doon."
"Ako nagpa-'pasalove' ako every day not just Christmas. Kakatapos ko lang mag-host ng event para sa advocacy ng Mongol and I raised P200,000 for public schools. So, I'm gonna give it this Christmas and on my birthday this January 17. At saka pagbibigay ng regalo sa mga kaibigan ko at sa mga minamahal ko. Binebenta ko rin ang mga damit ko at 'yong proceeds noon binibigay ko rin sa charity."
"Papatawanin ko sila nang bonggang-bongga! Walang break, pero sabi ng boss, 'Bawal magpahinga ngayong Pasko.' Anyway, at least naman magse-celebrate ako ng Christmas with my listeners at texters ko nang bonggang-bongga!"
Sam YG (Mr. Shivaker)
"Ma-hug kasi akong tao, so iha-hug ko ang lahat ng tao. The best gift na puwede mong ibigay ay 'yong friendship mo at saka 'yong love mo. Of course, I'll give a lot of the material stuff. But more than that, I think it's being there to people especially now, di ba, ang daming tragedy na nangyari. Marami ang nawalan na ng Christmas party kasi they give the funds to the victim. Actually, I'll probably gonna do that, instead of splurge on something. It's a Christmas of reflection, actually."
"To share my time with Filipinos by doing outreach programs. Also, share my love with my family and friends. You know, merely spending time with them, because I've been busy, so I think the time to be together—to talk, to share stories, just to bond with one another—is already important in anybody's life. Siyempre, tayo naman we're social beings, we can't live alone. We can't be truly happy kung tayo-tayo lang."