Pillars of GMA News are among Reader's Digest Most Trusted Filipinos

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The most trusted news anchors, according to a survey conducted nationwide by monthly magazine Reader's Digest, are (clockwise) Jessica Sojo, Howie Severino, Mel Tiangco and Mike Enriquez.


Four anchors of GMA-7 News and Public Affairs made it to the top 15 most trusted Filipinos, according to a survey conducted nationwide by monthly magazine Reader's Digest.

Jessica Soho, who's also the network's vice president for News Programs and is recognized as the most awarded Filipino broadcast journalist, placed third in the survey, after Philippine Red Cross Governor Rosa Rosal and international singing star Lea Salonga.

The most trusted news personality on the list was also cited for her expertise in breaking news stories on cam. "For two decades, Soho has been the familiar face in front of the camera whenever a big story breaks," said Sarah Etchells in her special report published in the March 2010 issue of Reader's Digest.

Veteran documentary filmmaker and GMANews.TV editor-in-chief Howie Severino tied with bowling champion Paeng Nepomuceno at number six; GMA Kapuso Foundation executive vice president Mel Tiangco placed ninth, while the senior vice president for Radio Operations Mike Enriquez ranked 13th. Tiangco and Enriquez are anchors of GMA-7's primetime newscast 24 ORAS.

"Isa ang Reader's Digest sa mga nagturo sa akin na mahalin ang reading o pagbabasa, kaya napakalaking karangalan nito na mapabilang sa mga pinaka-pinagkakatiwalaang Pilipino, at mabibigat ang mga kasama ko sa listahan," Soho said in an interview.

Severino added, "Ito siguro ang isa sa pinakahangarin ng isang journalist, na magkaroon ng tiwala sa kanya ang publiko."

The trustworthiness ratings were surveyed last October 2009 by the independent market research company, The Digital Edge, for the Reader's Digest.

The results echo the high-credibility ratings of GMA-7 in the quantitative survey conducted by AGB Nielsen Philippines last September. The Kapuso network scored a credibility rating of 68.9 percent, besting its rival's 45.7 percent.

In the same survey, GMA News and Public Affairs personalities topped the list, based on appeal, credibility, competence, and interest to watch. Soho led all anchors and reporters in terms of appeal, Enriquez was considered by respondents as the most credible, while Tiangco was said to be the most competent and most interesting to watch. Arnold Clavio and Vicky Morales were also consistently in the top five news anchors across all measured attributes.

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