Style icon rocks the runway in perfect jeans

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The fabulous brand muses at the Levi's fashion show were real women searching for that ever elusive pair of perfect-fitting jeans!


Models and stars have always dominated the runway, but the Levi's fashion show flagged behind-the-glam-page muses—the editors and stylists!

Clad in their Curve ID jeans, each fashionista graced the runway like a pro.

Receiving loud cheers from their friends in the industry were Philippine Star columnist Ana Kalaw, Preview's beauty editor at large Agoo Bengzon, Town and Country's fashion editor Rorie Carlos, Luxe's associate editor Mikaela Lagdameo-Martinez, Blush's editor in chief Vicky Tensuan, Spark's lady boss Carla Sibal, and stylist Alyanna Martinez.

The ladies had a singular purpose that evening—to highlight the brand's motto: "It's about shape, not size."

Aside from the Curve, other denims were showcased by the catwalk ladies, whose jeans fit them like a second skin.

Fabulous lights and the thrilling live sounds by DJ Mark Nicosia added to the excitement during the the event, which was held at the Hall 2 of SMX Convention Center last October 28.


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