Publicity or not?
Apparently, most PEPsters were inclined to believe so.
Out of the 442 unique visitors that answered the poll question—"Ano ang masasabi mo sa away sa pagitan nina Coco Martin at Matteo Guidicelli?"—about 44.12% answered it was just for show.
But it wasn't.
Maja admitted to being the girlfriend of Matteo, and that she caused the altercation.
In one of the mall shows of Minsan Lang Kita Iibigin, she informed her boyfriend that the soap's male lead "kissed" her.
This had the Filipino-Italian actor getting "emotional." Matteo admitted to sending Coco this text message: "Bro, what's your problem?"
But it wasn't until the Star Magic Ball that the actual "confrontation" took place.
Accoridng to Matteo's account: "Noong sinabi ko na, 'Bro, usap tayo sa labas.' Baka he thought something else pa. So, yun, I was... inakbayan ko pa siya. Umikot kami. Pag-ikot namin, sinuntok niya ako sa mukha."
At the height of the hubbub, Coco chose the path of silence.
THELMA. Meanwhile, the first five-day run of Thelma only raked in 1.35 million pesos—an indication that the broil did not do much to boost the sales of Maja's movie.
Some PEP readers, about 40.41% of those who answered the poll, could only quip, "Haba ng hair ni Maja!"
While the remaining 15.35% saw the incident as "mababaw ang dahilan."
THE PULSE. To all the readers, not every thing that happens in showbiz is just for reel. Just like the ordinary people, celebrities get mad or get hurt, even in real life.
And yes, some may take advantage of the publicity brought about by a hubbub. It helps, but it doesn't guarantee the success of a project.