Zac Efron signs endorsement deal with Philippine clothing brand

Apr 12, 2012
Zac Efron with (L-R) Alice Liu, PR Asia's Joyce Ramirez, Golden ABC Chairman Bernie Liu and Brand Director Alex Mendoza.

Hollywood actor Zac Efron will be the newest addition to the list of Penshoppe endorsers.

The contract was inked at the London West Hollywood with Golden ABC Chairman Bernie Liu flying to Los Angeles to meet the young star.

“The fact that Zac chose a 100% Filipino brand is something all Filipinos can be proud of as he is very fond of the Philippines and plans to visit as soon as he can," said Mr. Liu in a press statement sent to (Philippine Entertainment Portal).

He further stated, “We are a proud Filipino brand that is worn and recognized by global superstars. Just like when Filipino artists or athletes perform in the world arena, winning at home is not enough. Validation from groups outside the Philippines is very important for a brand to be accepted internationally.”

Meanwhile Brand Director Alex Mendoza was happy to have Zac as the newest face of the clothing brand.

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In the same press statement, he said, “Zac Efron defines the all-new Penshoppe. From a small brand with very humble beginnings in Mandaue, Cebu, to being the first endorsement choice of a Hollywood A-lister, we have come a long way.

“We started leveling up a few years back by taking pains to improve our products. Recently, we spent considerable resources in improving our stores and shopping experience.

“Now, we proudly announce the evolution of our brand with the biggest endorsement deal of the year.

“We can’t wait for Zac to visit the Philippines and meet his fans—he sends his love to all of you in advance."

THE ACTOR-SINGER. Zac is one of Hollywood’s most promising talents as his career continues to evolve with exciting and challenging projects. Zac has received ShoWest’s Breakthrough Performer of the Year award, an MTV Movie Award for Breakthrough Performance (2008) and Best Male Performance (2009), and multiple Teen Choice and Kids Choice Awards.

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He was named People Magazine’s second Most Beautiful alongside Jennifer Lopez in 2011.

Zac is most famous for being one of the lead actors in the hit three-part musical film High Schoool Musical.

The 24-year-old Hollywood actor recently wrapped production on the Warner Brothers film The Lucky One, an adaptation of Nicholas Sparks’s novel with the same title. The movie will premiere in the Philippines on April 19.

Most recently, Zac portrayed the voice of a young boy named Ted in the NBC Universal animated film Dr. Seuss’ The Lorax.

His other notable movies include New Year’s Eve (2011), Charlie St. Cloud (2011), and 17 Again (2009).

A native of Northern California, Zac currently resides in Los Angeles.

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Zac Efron with (L-R) Alice Liu, PR Asia's Joyce Ramirez, Golden ABC Chairman Bernie Liu and Brand Director Alex Mendoza.
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