What do your jeans say about you?

IMAGE courtesy of Paula Punla

Lindsay Lohan, just like the denim brand she endorses, has a reputation not only of breaking the social norm but also being the favorite subject of fashion snaparazzis .

She launched the Confessions of Young Hollywood campaign last year.


They say, "You are what you wear!"

So, this coming Fashion Week, Jag Jeans is set to launch its Free Speech campaign, which will capture the various personalities, passions, and philosophies of Pinoys.

The heritage line "Jag Red " will also be shown on May 25 at the SMX Convention Center, where beauty queens—2011 Miss Universe Third runner-up Shamcey Supsup , 2012 Bb. Pilipinas-Universe Janine Tagunon, 2012 Bb. Pilipinas-Tourism Katrina Jane Dimaranan, 2012 Bb. Pilipinas-International Nicole Schmitz, and Bb. Philippinas runners-ups Annalie Forbes and Ellaine Kay Moll— will walk the ramp.

The fashion show wouldn't be complete, of course, without Jag's runway favorites Will Devaughn, Ivan Dorschner, and Bret Jackson.

Also present are the “Big Four” Slater Young, Paco Evangelista, Joseph Biggel, and Pamu Pamorada, plus, Divine Smith.

Check out www.jag-jeans.com for more updates.


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