British invasion continues as century-old fashion brand hits Manila

IMAGE GA Granali

After Queen Elizabeth II’s jubilee celebration and the London 2012 Olympics earlier this year, the British invasion continues as fashion brand Lee Cooper finally enters the Philippines. At its launch on August 29, artists from the ALV Talent Circuit—Geneva Cruz, Denise Laurel, Patrick Garcia, Baron Geisler, and more—joined models as they showcased the latest in denim street fashion.


The ballroom of the Marriot Hotel in Resorts World Manila complex was filled with all things British on August 29, as the Manila fashion scene welcomed UK brand Lee Cooper.

From the Union Jack runway to the red, white, and blue cookies at the buffet table, the party was a grand celebration for the iconic fashion label which has been around since the 1908.

British Ambassador to the Philippines Stephen Lillies was present to officially welcome guests and announce the new partnership forged between British and Filipino-Chinese businessmen.

PR man and media personality Tim Yap hosted the event.


AMBASSADORS. Before the fashion show began, Lee Cooper executives Andy Dunkley and Andrew So cheerfully gave away awards to Filipino personalities whom they dubbed the country’s influential "makers."

"Makers" are, by these executives' definition, people who imbibe the functional street style that the Lee Cooper brand is known for.

Among the "makers" were: Model-makeup-artist-book author Bianca Valerio, fashion designer Tippy Ocampo, and artist-restaurateur Nadine Howell.

Also in the roster were: Celebrity chef Rolando Laudico, photographer Jay Tablante, events maker and club owner GP Reyes, brand curator Vince Aldanese, and car restorer Alex Isip.


FASHION SHOW. The runway show kicked off with a dance number, which segued into a parade of models in royal guard costumes, styled of course in the brand’s signature denim jeans and classic logo T-shirts.

This visual treat was followed by a showcase of the brand's latest collection of cotton tees, color-washed jeans, printed blouses, jackets, intimate wear, and accessories.

Professional model Teresa Herrera, now a host for international cable channel Runway TV Asia (FTV), wowed the audience twice with her catwalk presence.

Celebrities from various fields also joined the show, such as TV5’s Divine Lee who was with her boyfriend, model-actor-photographer-blogger Victor Basa, and her younger sister and aspiring actress Danielle Lee.

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Other up and coming celebrities, such as former PBB housemate Jericho Redrico, model-actor Mark Manicad, and teen actor Kiko Estrada, also walked the runway.

Sports figures Erik Tai, Andrew Wolff, and Chris Everingham of the Philippine Volcanoes rugby team, and sportscaster Cesca Litton were also seen modeling that night.

And, as expected, showbiz personalities had to have a large presence at the launch: Vince Bueno and Geneva Cruz, actors Baron Geisler and Patrick Garcia, and actress-mom Denise Laurel, all appeared on the runway in the show's finale.


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