On September 27, Summit Media proudly welcomed ELLE Decoration Philippines to its roster of magazine titles, through a glamorous party titled Carte Blanche.
The Metropolitan Museum in Roxas Boulevard, Manila was packed with the country’s leading tastemakers from the art and design industries and high society, who all came to congratulate new editor-in-chief Becky Kho and her team.
Among the esteemed guests was fashion designer Josie Natori, who is known as the woman behind international brand Natori.
She came to support her publisher nephew, Philip Cruz, son of her brother Felipe and his former wife Gina de Venecia.
Manay Gina, as she is fondly called in showbiz circles, was also seen at the party together with her younger son Christopher.
Design enthusiast and entrepreneur Daphne Oseña-Paez served as program host and welcomed to the stage French Ambassador to the Philippines Gilles Garachon.
Ambassador Garachon gave a short message to the audience, expressing the elation of his fellow Frenchmen about this new partnership between the Philippines and France.
ELLE, of course, began as a women’s fashion magazine title in Paris in 1945.
It was founded by former New York Times editor Hélène Gordon and her husband Pierre Lazareff, who also founded the French newspaper France-Soir.
Since then, ELLE has evolved to become a full-fledged brand having more titles under its belt, including home magazine ELLE Decoration, among many others.
The company has also branched out into selling fashion and home products under the same brand name.
ELLE Decoration’s international director Cristina Romero also graced the event, and personally welcomed ELLE Decoration Philippines into the family.
ELLE Decoration Philippines is the 26th international franchise of the magazine, following USA, Norway, Thailand, Indonesia, and others.
As for entertainment, the partygoers were treated to beautiful music courtesy of chanteuse Bea Tantoco and DJ Mike Constantino.
The Metropolitan Museum’s halls were also decorated with wonderful furniture and art pieces from Manila FAME, which guests enjoyed ogling at and taking pictures of.
A multi-level rattan installation by the entrance was also provided by design group Epoch, while several towering floral installations were made by Mabolo.
Visitors were also given a private tour of the Claudio Bravo exhibit currently housed in the Tall Galleries, and the Pre-Spanish Gold exhibit in the Upper Galleries.