Congressman Sonny Angara, now a product endorser

IMAGE Sany Chua


Sonny Angara’s “personal relationship” with brand owner Dioceldo Sy and the latter’s “support for Philippine sport” are the two reasons why the congressman agreed to endorse Blackwater Elite Homme perfume collection.


Isa nang product endorser si Congressman Juan Edgardo “Sonny” Angara.

Noong Nobyembre 14, sa Max’s Restaurant Scout Tuazon, Quezon City, ipinakilala ang pulitiko bilang mukha ng latest perfume collection ng Ever Bilena na Blackwater Elite Homme.

Aniya, may “personal relationship” daw ito sa may-ari ng kumpanya na si Dioceldo Sy.

Ang kuwento ni Sonny, “I’m sure some of you have been to our province sa Aurora. It used to be part of Quezon.

“Wala kaming McDonalds, wala kaming Jollibee... Diyaryo namin, darating ‘yan 1 p.m. na nang hapon, luma na ang balita.

“Yet, a company like Ever Bilena took a chance doon sa aming malayong lugar.”

Bukod pa rito, suportado raw ni Sy ang “Philippine sport.”

Lingid sa kaalaman ng nakararami, mahilig sa basketball ang kongresista, at paminsan-minsan, kasama niyang nanonood si Mr. Sy.

THE SCENTS. Ang pangalan ng perfume collection ay hango sa koponan na Black Water Elite sa PBA Developmental League (PBA D-League).

Pero ang variants ay galing sa pangalan ng ilang sikat na NBA players: Kobe (Kobe Bryant ng Los Angeles Lakers), Lebron (LeBron James ng Miami Heat), Wade (Dwayne Wade ng Miami Heat), at Carmelo (Carmelo Anthony ng New York Knicks).

Sa website ng perfume brand, inilarawan ang pagkakaiba ng bawat scent:

  • Wade- “fun concoction of captivating power and the masculine thrill on fire.”
  • Lebron- “tempo quickening scent for fantasy, always on the mood for relaxing pleasures.”
  • Kobe- “impetuous crest of scents for successful personalities who made instant headlines.”
  • Carmelo- “transparent modern man who desires perfection in everyway.”

Ang personal favorite daw ni Congressman Sonny ay yung “the red one that’s called Carmelo.

“I like it because although it is a warm fragrance, and medyo fresh din siya.”


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