From a backyard poultry feed store to becoming the county’s best performing Initial Public Offering (IPO) in the stock exchange, Calata Corporation has truly made its mark on the country’s business world. Who knew this kind of success can be achieved by a 31-year-old?
When Joseph Calata finished his course in Management of Financial Institution from the De La Salle University in 2001, his parents tapped him to join the their poultry feed business. They expected Calata to merely follow in their footsteps, but Joseph had a lot more in mind.
“It didn’t take me long to realize that a lot of things could fall through the cracks. I knew then that while we were making a good living, there was a lot of potential that remained untapped.” Says Calata.
Joseph Calata opted to turning his parent’s old school company to a modernized one by purchasing its first PC and printer in 2001. As any other small business hiking for a bigger success, it was not easy for the corporation.
“I know for a fact that people started grumbling behind my back, and they were even telling my parents that I was bad for business, but I was adamant,” recalls Calata.
His efforts were not put in vain as the corporation slowly crept to a higher level. Now, the company runs through computerized sales, logistics and accounting systems that can track inventory at any time, determine daily product sales and measure performance and profitability.
With Calata’s hard work, the corporation was considered as one of the top 1000 corporations in the Philippines. Calata has served as member of the company’s board since 1999 and in a span of ten years, he brought the P200 million worth of sales per year of the family enterprise to an astounding P2 billion, with still plenty of territory to cover and a lot more potential to fill.
“Before then, I could say people had a very traditional view of the agri business. There was nothing glamorous or slick about it. We showed them that it could be. Good business sense trumps all. Good practices mean business growth.” Calata proudly claims.
Calata Corporation is now popular for its competitive strengths, being the only company with a comprehensive range of distribution products. The company also reflects its consideration to its customers, as it is not only known for its “next day delivery” policy to ensure shipment, but also for its extensive customer database, which enables the company to identify the customers’ buying patterns and specific needs.
Currently, Calata is the largest combined distributor of agro-chemicals, feeds, feeds, fertilizers, veterinary medicines and other agricultural products in the Philippines after signing collaborations with other manufacturers such as San Miguel Corporation for B-Meg feeds and veterinary products as well as with Syngenta, Bayer, Jardine, Dupont and Sinochem for agro-chemicals. He also partnered with East West Seeds, Monsanto and Planters Products for agricultural seeds and Swire and Viking for fertilizers.
The corporation also recently extended services to help farmers.
Calata immediately formulated a solution for the problem on the usage of incompatible farm inputs, such as fertilizers, which have resulted to bigger expenses and reduce harvests for farmers. He concluded that the corporation would be able to help by building soil testing facilities that he will place on all of the corporation’s more than one hundred branches and will aim to assist Luzon-based rice and corn farmers.
In addition, the Corporation also focuses on its expansion program where they plan to increase the number of their outlets to about 250. With this, Calata said, they would be able to provide more farmers and agricultural sector entrepreneurs with access to their products and technologies. One can say that Calata may be trying to show leadership in the agricultural field as he is also serves to help farmers and others in the agricultural sector be exposed to modern agricultural technology.
“Dream and be willing to put in the hard work,” is the motto that Calata swears by which proves to be very effective as with his hard work and perseverance, Joseph Calata is titled as the youngest billionaire in the Philippines.