He's been in the news. He is growing his fanbase and people can't get enough of him lately, especially after the GMA-7 Magpakailanman episode he starred in— for his own life story— toppled the competition in its timeslot.
It also helps that after six months of being away from primetime, Alden Richards is back— bigger, even more improved, better, and more mature.
Now he is once again on GMA-7's telebabad block with Mundo Mo'y Akin.
It also reunites him with One True Love co-star Louise delos Reyes, and brings in new love interest Lauren Young.
At PEP's Hot 6 anniversary party, held March 14 at Aracama, The Fort, Alden related what working on Mundo Mo'y Akin means to him at this point in his career:
"It's gonna be my second primetime soap for GMA and I'm really hoping that it will perform really well, the same like One True Love, and sana iyong suporta pa rin ng tao and iyong mga fans would be there.
"Looking forward ako sa mga kasama ko kasi bago si Lauren Young.
"Actually si Ate Jolens [Jolina Magdangal] nakakatrabaho ko siya sa Party P [Party Pilipinas], pero it's gonna be my first time to act... to be acting with her," Alden says.
"It's a relatively small cast, pero the acting prowess of the cast is big. So, parang this is gonna be one of the projects that I'm looking forward to do," Alden proudly explains.
GOOD RELATIONSHIP WITH PEP. Alden also takes the time to congratulate PEP on reaching six years, "Thank you so much sa lahat ng magagandang write-up about me, more power, and I'll support PEP all the way," he says.
Literally, Alden is one of the celebrities who has been on PEP.ph from the start of his showbiz career.
According to him, "Wala pong na-write-up sa akin ang PEP na negative.
"I'm so thankful and very happy that PEP has been supporting my career."
Alden says that in the two years he has been in showbiz, "PEP has helped me a lot when it comes to public relations, doon sa mga very nice write-ups about my career, my personal life.
"I'm just happy that I met PEP during my stay here in showbiz."
For the coming years, he is looking forward to "better write-ups and better years with PEP."
ALDEN AND THE PEPSTERS. Alden considers PEP readers to be really valuable to celebrities like him.
"Iyong comments, I've been reading a lot.
"Sometimes I can read some negative feedback about some of the articles, [but] it doesn't matter whether it's negative or positive, as long as it's true."
He graciously allows room for everyone's opinion. "Siguro yung iba nagsusulat lang talaga for the sake na makapag-comment, pero I respect that because that is an opinion. Still, no regrets."
ON THE COVER OF YES!. The space that Alden occupies right now is a happy one, even though "nabakante after One True Love.
"Pero I've been guesting sa different shows ng GMA especially Indio, Bubble Gang, Party Pilipinas...
"I'm so proud and very happy that GMA has been really helping me a lot with my career and I couldn't ask for more.
"I'm so contented with what's happening right now."
Come April, Alden will be seen on the cover of YES! magazine.
What does it mean for him to be on the cover of the most-read entertainment magazine in the country?
"A lot!" he exclaims.
"Parang only a few are given the privilege to be the cover sa isang glossy magazine, and being chosen as one of them: it's an honor, an achievement for us, not only me but all of those who have been covers of different magazines."
The experience, he says, makes him happy because "I'm able to share my life to all those who want to know my life, and be inspired by what I've been through before entering show business.
"Every time na may cover ako, I just thank the...YES! Magazine for giving me... they have been featuring me for the past three years as one of the Most Beautiful Faces here in showbiz and big deal po talaga sa akin iyon kasi third year straight," Alden gladly tells PEP.
The YES! Most Beautiful issue comes out every July and Alden shares, "We're done shooting the photos for the issue and excited na ako for the results."
With all the success Alden has been experiencing over the past three years— bagging such awards as Golden Screen TV's Outstanding Performance by an Actor, 59th FAMAS' German Moreno Youth Achievement, and Golden Screen's Best New Actor, to name a few— what have been the best words of wisdom he's received so far?
"Keep your feet on the ground, always, all the time.
"Never, never, never get tired of learning something new, especially sa acting.
"You always learn something new every single day, you find time to reinvent yourself," he recalls.
In an industry where stars are born, made, or groomed every day, relevance and adaptability are key.
"Ang pangit naman na arte ka lang nang arte tapos same thing," he says, because viewers will take note if it's the same Alden style of acting two years ago compared to the Alden today.
They'll say, according to Alden, "'Nakita na namin iyong acting na iyan.'
"Iyon iyong trabaho namin as an actor, to be more innovative with our craft... hard work and passion sa acting, parang every role has to be different.
"Every role has to be the status of something new, a new phase of this actor."