Celebrities and World Vision launch Race for Hope campaign

Apr 30, 2013
Miriam Quiambao and Christine Bersola-Babao are two of the four celebrities who accepted the challenge of World Vision to sponsor 1,000 children. Anne Curtis and Cristalle Henares are also up for the challenge to convince their family, friends, and fans to send kids to school.

In an effort to create more awareness among the people, World Vision held a press conference last April 23 to launch its fundraising campaign, "Celebrities for Children: The Race for Hope."

The campaign aims to find sponsors for at least 1,000 poor children in the country through the help of World Vision celebrity child sponsors.

The celebrity-challengers will be in a race to get 1,000 children sponsored by their family, friends, and fans.

Among those who attended the press conference were TV host Christine Bersola-Babao who is also the ambassador for the organization’s "Child Health Now campaign," and former beauty queen Miriam Quiambao who has been supporting World Vision since 2000.

“What I did prior to this is that I already emailed and sent a text to my ever reliable mayayamang kumare and kumpare. Ginilty ko sila,” Bersola-Babao said about her plans to reach the goal of the campaign.

The Good Morning Club host also added that she and husband Julius Babao turn the birthdays of their children into charity events.

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“For the past two years sa birthdays nila, I invited World Vision,” she said.

Meanwhile, Quiambao shared that since April 15, the formal start of the race, she was already able to get 23 sponsors.

“For Celebs for Children, bagamat wala akong show, kahit papaano, I started with what I have right now which is about 400,000 followers on Twitter,” she said referring to her strategy to use the online platform.

“I am also a part of Unleash International that has been in the business for 22 years. It provides training programs to unleash the high potential in people, and through our programs, I’m able to share about World Vision,” she added.

Actress Anne Curtis and entrepreneur Cristalle Henares, who were the other two celebrity-challengers, were not able to attend the press conference, but gave video messages.

World Vision Associate Director for Public Engagement Jun Godornes stated that through the project, the celebrity child sponsors “will have the opportunity to experience deeper and meaningful engagements, making them ambassadors for children and fundraisers-in-action.”

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He further added about the campaign mechanics, “The celebrities may use any fundraising strategy as long as it abides with World Vision’s ethical guidelines and child protection policies.

“They may tap as many channels as they wish. But the celebrities themselves shall initiate these engagements.”

As for the two celebrity-challengers, it does not matter who wins.

“Ang importante, all of us will do something,” Bersola-Babao said.

World Vision was founded in 1953 and since then, has been dedicated to working with children, families, and communities worldwide.

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Miriam Quiambao and Christine Bersola-Babao are two of the four celebrities who accepted the challenge of World Vision to sponsor 1,000 children. Anne Curtis and Cristalle Henares are also up for the challenge to convince their family, friends, and fans to send kids to school.
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