TRENDSPOTTING: Care to “swap?”

IMAGE courtesy of Campaigns and Grey


SWAP launches its "Be The Change" line that will support three advocacies: (L-R) orange for Hunger, blue for Education, and pink for Breast Cancer Awareness.


SWAP, a watch brand recently introduced by retail clothing company Tomato, is fast becoming the rage.

During its launch weeks ago, a lot of students and yuppies lined up at the activity center of the new Glorietta 2, to grab the first batch of colors and designs.

Why is it the in thing? Here are four reasons:

1. The "hypoallergenic" silicone straps are available in 30 colors, and the watch face has 22 designs.

This means that each day, you can change the strap or face of your watch depending on your mood or outfit.

Something to look forward to: new graphic and design each month!

2. All the watches have stainless steel case back, and are 3atm water resistant. It comes with a one-year warranty on its Japan-made mechanism.

3. Its "Be The Change" line supports three charitable institutions.

For every three blue watches (color code for Be The Change for Education) purchased, a kid's school allowance for a month will be shouldered in partnership with World Vision.

For every one orange watch (color code for Be The Change for Hunger) purchased, 15 meals will be provided to those who need food through Operation Blessing.

For every 10 pink watches (color code for Be The Change for Breast Cancer) purchased, a beneficiary of The Cancer Treatment and Support Foundation, Inc. can go through a mammogram procedure.

4. It’s quite affordable. Each strap costs 350 pesos, while the watch face is priced at 500 pesos. If you avail of the starter kits, you get two straps and a face for only 1,000 pesos!

SWAP watches are available in selected Tomato Stores.


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