Actor Jake Cuenca is the very first celebrity brand ambassador of new electronics brand My View, which was established only in September last year.
According to one of its owners Rajiv Chandirimani, “My View is a very young brand, and Jake is a very young guy.
“He has very good reputation in the market, a huge fan base, and we believe that Jake could take us or could capture all these individuals.”
Jake’s endorsement contract was formally signed last June 28, at a ceremony held at the Fairmont Hotel in Makati City.
UNEXPECTED ENDORSEMENT. In an interview with PEP (Philippine Entertainment Portal), Jake said that he is not the type who would endorse a product without actually trying it.
Though for this product, it was a different case.
The Kapamilya actor relates, “Bumili ako ng regalo para sa nanay ko, 'tapos sinabi sa akin ni Niel [de Guia, his manager]... wala akong kaalam-alam na may meeting kami, uhm, bagong endorsement.
“Tapos pagdating ko sabi ko, ‘O, kilala ko ‘tong product na ‘to. Nakabili na ko nito.’ 'Tapos nalaman nila, actually nalaman nila na bumili ako ng TV.
“Alam nila, e, ‘yong exact date na bumili ako. Sabi ko, ‘Yeah, I bought it for my mom,’ regalo ko para sa kanya.”
From there, Jake ended up endorsing the brand of a television he bought as a gift for his mom.
As one of the ABS-CBN's top leading men, Jake undeniably could afford to buy the products from big, international brands that have higher price points.
So why did he choose a brand that’s just new in the market?
“They have very good products, pero very practical. Hindi mabigat sa bulsa,” he remarks.
“So para sa akin, if it serves the same purpose, it’s doing everything else with the high-end products— I mean the big and international brands are doing— then might as well go with this.
“Kasi hindi ka na gumastos nang marami, nagagawa mo pa ang ang gusto mo.”