SYOSS Announces “Take Me To Tokyo” Online Promo


ADVERTORIAL


SYOSS—an acclaimed Japanese brand of professional hair care, styling, and coloration—is now in the Philippines to provide salon-style hair at affordable prices.

Made by Henkel*, SYOSS offers a wide range of hair care benefits and solutions through its products, helping Filipinas experience salon-beautiful hair and avoid bad hair days every day.

Just recently, SYOSS announced its exciting new online promo called "Take Me To Tokyo," which offers the lucky winner a trip for two (2) to Japan’s most cosmopolitan city, Tokyo.

From December 16, 2013 to January 31, 2014, upload a creative shot of yourself and write a testimonial about your experience using SYOSS products in order to join.

The SYOSS line of shampoos and conditioners consists of Repair Therapy, Moisture Intensive Care, and Anti- Dandruff Control.

Meanwhile, the SYOSS hair styling products—namely the Straight and Shine jelly and wax that make hair manageable; the Curl Control whip and cream for defined, long-lasting curls; and the Strong Hold gel and wax for mega-strong hold—deliver professional-looking hairstyles.

Finally, the SYOSS hair coloration range—the first permanent salon coloration for home use—offers perfect and long-lasting grey coverage with its eight shades, namely Black, Dark Brown, Chocolate Brown, Dark Mocha, Medium Brown, Dark Ruby Red, Medium Ash Blonde, and Extra Light Ash Brown.

Co-developed and tested by top Japanese professional hairdressers, SYOSS has Pro-Cellium Keratin, a specially formulated hair-care technology, which provides treatment for damaged hair by
penetrating hair strands and reconstructing them from the inside.

TAKE ME TO TOKYO. To join the promo, simply use these amazing SYOSS products, Like the SYOSS fan page on Facebook, and click on the "Take Me To Tokyo" promo tab.

Fill out the application form and upload a creative photo of yourself. The photo must be original and has not been used in any other contest.

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Along with that, write a testimonial about your experience using SYOS products.

The top 10 entries with the most number of Likes will then advance to the final screening, where the winner will be chosen based on the following criteria: 60 percent for creativity of the shot with the SYOSS product and 40 percent for the most inspiring testimonial.

The winner—who will receive a four-days-three-nights trip with free airfare and accommodation to Tokyo, Japan—will be chosen on February 18, 2014, at the OMD Philippines head office, 10th Floor, Bankmer Building, 6756 Ayala Avenue, Makati City.

The winner's name will also be announced on the SYOSS Facebook fan page on February 19, 2014, and will be notified via telephone and e-mail.

Own that shiny, healthy, salon-beautiful hair, and go to Tokyo, Japan for free courtesy of SYOSS, and make bad hair days a thing of the past.



Per DOH-FDA-CCRR Permit No. 293 s. 2013



*Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 16,510 million euros and adjusted operating profit of 2,335 million euros in fiscal 2012. Henkel’s preferred shares are listed in the German stock index DAX.


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