Spot celebs, fashionistas at the new Mega Fashion Hall

Jan 31, 2014
(Top) The new wing, a.k.a. Building D, of SM Megamall is a prominent fixture along EDSA. (Bottom) This new Manila destination features five storeys of shopping, dining, and entertainment galore.

The Mega Fashion Hall, SM Megamall’s game-changing new wing, opened on January 28, and is now touted as Manila's hot new shopping, dining, and lifestyle destination.

The 86,000 square meter new wing creates a new exciting presence in the stretch of EDSA, and gives the 22-year-old SM Megamall a fresh, iconic identity.

This new wing’s exterior takes its cue from the barcode blocks design of the existing mall structure, which uses white and silver metal barcode stripes all running vertically.

Shaped like a semicircular drum, located on the former Building B carpark site facing EDSA, it is composed of five storeys to match the existing SM Megamall floors.

Its basic planning forms a half-circle loop, which connects into the original mall’s straight circulation spine.

In addition, a large wedge-shaped atrium penetrates the drum, allowing for a central multi-purpose space, which can host performances, exhibitions, fairs, and product launches.

This atrium also acts as a huge display window towards EDSA, where people can glimpse the many activities and merchandise displayed inside.

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FASHION DESTINATION. Expect to see a lot of fashionistas and even celebrities here, as the Mega Fashion Hall is home to the flagship stores of the world’s most popular fashion brands, like Uniqlo and Zara.

More global brands will also open their first stores in the Philippines right at this new wing.

Among them are Denmark’s Vero Moda, Spain’s Pull & Bear and Uno de 50, L.A.-based Joe’s Jeans, London’s Savile Row and Burton, French shoe brand Nao de Brasil, and U.S. skincare label Philosophy.

It will also be the new home of Swedish retailer H&M by the middle of the year.

MEGA FOOD HALL. Families and barkadas can also enjoy here as it brings together some of the most exciting international dining concepts.

Hong Kong’s Michelin-starred dimsum restaurant Tim Ho Wan is opening its doors here in Manila.

Also, the first Saint Marc’s Café outside of Tokyo will set up shop here, as well as the Japanese gyoza specialist Osaka Ohsho.

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Foodies will definitely love the homegrown specialty restaurants like all-Filipino diner Abé, artisanal pastry shop Chez Karine, and the hearty Viking’s Buffet.

And of course, the Mega Food Hall will open up a whole world of dining possibilities.

ENTERTAINMENT. The Mega Fashion Hall sets the standards for premier leisure and entertainment.

Here, film enthusiasts can enjoy the larger than life IMAX Theater, as well as private screening functions at the Director’s Club, which has its own butler service.

An Olympic-size ice skating rink and a fully computerized 14-lane Bowling Center complete the mega lifestyle experience can also be found here.

The Mega Fashion Hall’s design team includes concept designers Arquitectonica, CAZA, and Edge; W.V. Coscolluela and Associates, Architect of Record; DA Abcede & Associates, Project Manager; and New Golden Builders & Development Corp, General Contractor.

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(Top) The new wing, a.k.a. Building D, of SM Megamall is a prominent fixture along EDSA. (Bottom) This new Manila destination features five storeys of shopping, dining, and entertainment galore.
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