BRAND BITS. Rico Blanco at Deezer launch; Jump In Dance-Off Competition

IMAGE Nikko Tuazon (top) / Mark Atienza (bottom)

(Top) Rico Blanco was launched as the brand ambassador of SMART Deezer app on Wednesday night, July 9, at Raven bar and Restaurant in Bonifacio Global City, Taguig; (Bottom) Students participated at a dance battle during SMART Jump In Dance-Off Competition launch at Black Market club in Makati City.


Web-based music stream service Deezer has finally landed Manila via Smart Communications, Inc. (Smart).

The music app was officially launched in the Philippines on Wednesday night, July 9, at Raven, Bonifacio Global City, Taguig.

It has more than 30 million songs in its library, and is also available in over 180 countries worldwide.

Additional features include Flow, Hear This, and Explore—which combines the best of man (from 50 music editors) and machine (algorithms to get a personalized playlist according to the listeners' music taste) recommendations.


In photo (L-R): Deezer Business Development Manager for Asia Steven Frank; Smart EVP and Wireless Consumer Division Head Charles A. Lim; Smart Innovation & Product Development Group Head Mellissa Limcaoco; Smart Postpaid Marketing Head Kathryn Carag; Deezer PR Manager for Asia Gina Daryanani, and Deezer Label Relations Head for Asia & Oceania Dona Inthaxoum. Photo by Nikko Tuazon

Musician Rico Blanco was also launched as the brand ambassador, and performed before a jam-packed crowd.

Rico said in an interview, “I’ve been listening to songs and artists suggested by Deezer based on my listening history, and I would not have discovered this world of wonderful tracks and artists if not for this music app.

“It’s like taking music cues from someone that truly knows you like when a friend buys you a CD that he knows you will like, Deezer does that to me.

“It has turned my music discoveries into exciting adventures.”

Meanwhile, PEP.ph (Philippine Entertainment Portal) also got rave reviews from real-life couple Divine Lee and Victor Basa.

Divine: “I like it kasi ako, gusto ko yung memory ng phone ko para lang talaga sa pictures.

“Deezer makes it so easy kasi you don’t have to download, you just have to connect to the internet, ganon.

“Everything is just in the app.

“And sometimes, hindi ako magaling sa lyrics and sa title, so with them merong mga playlist ng kind of similar songs that’s easier to group.

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“And I like it, it’s convenient and, 'di ba, i-play mo lang, kahit hindi mo pinili, sila na pipili for you.”

Victor: “It’s really exciting, I’ve been reading about the history of Deezer and it’s really inspiring story ‘cause it’s really from draft roots.

“And they really try to bring the best music to the listeners, and I love the interface.

“And it’s nice how you can play any song from wherever you are, kahit na maliit yung storage ng telepono mo okay lang.”


JUMP IN DANCE-OFF. Following the success if its first dance competition, SMART Prepaid launched a bigger Jump In Dance-Off competition this year.

The best school dance crews will get a chance to win a total of four million worth of prizes and a chance to become brand ambassadors.

The launch was held in three major cities in the country—Black Market club in Makati City, The Barcode bar in Cebu, and the Acropolis Superclub in Davao—on Saturday night, July 12.

In photo: Students participated at a dance battle during SMART Jump In Dance-Off Competition launch at Black Market club in Makati City. Photo by: Mark Atienza

This season, the dance-off competition opens a new category for Elementary level students in addition to their high school and college level categories.

Dance groups with 12 to 16 members, all SMART subscribers can join the online auditions. The members of the group can be all-male, all-female, or a mix, with ages 10 to 24 years old.

Interested groups may submit their 2-minute video—in mp4, .mov, .flv, .mpeg, .wmv, or .avi file formats—with all the members showing off their best dance moves to their choice of music to www.smartjumpin.com/danceoff2.

Those who will pass the online auditions will be invited for another screening from August to September.

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Top teams will battle it out on the dance floor in the finals night on October 5, at the SMARt Araneta Coliseum.


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