Alice Dixson drenches Marc Abaya with beer during Oktoberfest 2014 kick-off event

Sep 19, 2014

It rained beer and music at the 2014 San Miguel Oktoberfest held at Greenfield District in Mandaluyong City last September 12. The grand celebration kicked off with a parade of PBA players, celebrities, and rock stars led by Red Horse Beer brand ambassadors Ely Buendia and Joey “Pepe” Smith.

Beer enthusiasts and music lovers were treated to non-stop music with front acts Flying Ipis, Yolanda Moon, Techy Romantics, and Taken By Cars. But the real celebration began when Rivermaya opened the program with the Oktoberfest anthem.

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Hosts Joyce Pring, Bryan Poe-Llamanzares, Joshua Ylaya, and Justin Kiss then made a roll call of the night’s special guests starting with San Miguel Beermen Head Manager Alvin Patrimonio. PBA star players for San Mig Super Coffee Mixers and Barangay Ginebra San Miguel also took the stage including James Yap, Mark Caguioa, LA Tenorio, Mark Barroca, Japeth Aguilar, June Mar Fajardo, Mac Baracael, and JJ Helterbrand.

The latest Oktoberfest kick-off also brought together showbiz stars from different networks. Marian Rivera led the array of GMA-7 stars, which included Bela Padilla, LJ Reyes, Sam Pinto, and Belle Daza. Drawing screams from the ladies were Pinoy Big Brother All In Big Winner Daniel Matsunaga and hunk actor Jake Cuenca. Georgina Wilson, Raymond Gutierrez, Liz Uy, Bianca Gonzalez, Divine Lee, Victor Basa, Ruffa Gutierrez, and Alice Dixson also made an appearance.

Mandaluyong City Mayor Benhur Abalos, Greenfield District officers, Department of Tourism representatives, and San Miguel executives led the toast in opening the biggest beer and music festival in the country, also declared as an official Philippine tourism event.

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After a rain of confetti and fireworks, everyone was surprised with a literal beer shower! The crowd cheered and jumped as Jake Cuenca and some PBA players went down the stage to hose down people with beer.

Jake Cuenca gamely sprays people with beer!

The festivities continued as bands 6cyclemind, Kjwan, Pupil, Greyhoundz with rapper Loonie and B-boy of Queso, and Slapshock performed with live remixes from DJs Brian Cua, Deuce Manila, Ace Ramos, Couchlab, and Mars Miranda. This collaboration gave the audience a mix of rock and roll, rap, and Electronic Dance Music (EDM) throughout the night.

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One of the night’s highlights was Alice Dixson joining Kjwan on stage. While vocalist Marc Abaya sang their hit song “Pintura,” Alice danced and took sips from her beer bottle. As the band continued to jam, Alice good-naturedly poured beer on Marc, which drew cheers from the crowd.

The 2014 Oktoberfest celebration is set to continue at Mango Avenue, Cebu City on October 3.

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