Four-time PBA Finals MVP awardee James Yap has been tapped to be the celebrity endorser of a hair styling brand for his sense of style in and outside the court.
At the press launch held last January 29 to announce his endorsement of Grips Wax and Grips Clay Easy Wash, the popular cager admitted that he’s particular when it comes to taking care of his hair.
Not that he's vain, "Mas conscious ako sa hair ko. Kasi lahat tayo ‘pag maganda yung hair mo mas may confidence.”
James also believes in the product’s campaign dubbed as #LevelYap because it defines his passion for basketball.
“Kaya LevelYap dahil kung iba-base natin sa work ko, kumbaga bawal mag-relax sa work ko, e.
"Bawal maging kampante, bawal mag-relax dahil ang daming players na gustong mag-LevelYap din.
"Kaya gusto mo mag-LevelYap din para ‘di ka nila mahabol.
“So, yung hard work nandun.
"So, talagang isusubsob mo yung sarili mo sa practice para mag- LevelYap.”