On June 12, 2015, the Philippines will be celebrating its 117th Independence Day, an important date in our history that is also considered as the birth of our nation.
To commemorate this special occasion, Jollibee asks Pinoys "Anong gift mo sa Pilipinas?" with the launch of the Happy Birthday Pilipinas project.
After invoking Filipino pride with their Foreignoy campaign last year, and declaring ang "Sarap maging Pilipino!" the country’s leading fast food chain is now appealing to the Filipino youth to voice out their commitment via social media, and to spring into action thru simple acts that they can do for their country as their gift on its birthday.
“Being a proudly-Filipino brand, we’d like to enjoin every Pinoy, especially the youth to celebrate our country’s birthday in an extraordinary way.
"With the Happy Birthday Pilipinas project, we’re encouraging everyone not just to express that "ang Sarap maging Pilipino”, but to take action and do their own part in giving back to their country,” said Vice President for Marketing Harvey Ong.
Of course, no birthday is complete without a cake.
And Jollibee is preparing a very special birthday cake for the occasion.
Jollibee will use the commitment expressed by the Filipinos and Pinoys at heart on Twitter, Instagram and Facebook with the hashtag #HappyBdayPilipinas to decorate the cake.
The birthday cake will be unveiled as part of a simple yet symbolic Independence Day program at the Aguinaldo Shrine in Kawit, Cavite, where the Philippine flag was first hoisted and the Marcha Nacional Filipina was played before Filipinos in 1898.
So this coming Independence Day, let’s all unite and greet our country a big and loud, "Happy Birthday!"
Join the conversation online and tweet or post your gift of action for the country with the hashtag #HappyBdayPilipinas.