Ella Cruz and Ruru Madrid learn how to customize their own Lee denim pants

Oct 17, 2013

Celebrities joined the American jeans brand Lee as it celebrated the spirit of craftsmanship with Denim DIY Workshop, which was held at URBN Bar last Wednesday afternoon, October 16.

Spotted during this fun event was Kapamilya star Ella Cruz and Kapuso star Ruru Madrid. Denise Laurel and Cloie Syquia-Skarne were expected celebrity guests but didn't make it, citing personal reasons.

Hosted by KC Montero, the invited celebrities and fashion designers were each given a chance to customize a pair of Lee jeans at the workshop.

Following a four-step process, the work stations included the following: dry process (scraping, whiskers, and distressing), wet process (dyeing, bleaching, tinting, painting), finishing (trims, rivets, labels), and embellishment (patches, embellishing).

Each piece will be featured at the Lee Denim Exhibit during the Philippine Fashion Week starting October 25, 6 p.m., at the Atrium, SM Mall of Asia.

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