Rajo Laurel's recent project aims to bring "fashion into everyday use," a task he didn't take lightly.
The conceptualization and development of the collection took more than a year.
"There are several pieces that require detail and attention," said one of the country's fashion icons.
Yesterday, October 20, RAJO+AVON was launched to the press at the Yardstick Cafe on Esteban St. in Makati City.