The list of celebrity make-up lines continues to grow as more stars venture into the cosmetics industry.
By collaborating with well-known beauty brands and creating their own signature make-up lines, these celebrity entrepreneurs offer more variety for beauty enthusiasts.
Here is an updated list of celebrity make-up collections that showbiz fans can add to their kikay kits:
Through local beauty brand Careline, Andrea Brillantes fulfills her childhood dream of launching her own make-up line.
"Hindi ko na-expect na makukuha ko siya ngayon," the 16-year-old ABS-CBN actress told PEP.ph (Philippine Entertainment Portal) after its launch last August 14.
Andrea hopes Blythe Cosmetics can make beauty more accessible and fun for everyone.
She says, "Iniisip ko talaga yung magagamit sa lahat—magagamit everyday, magagamit sa parties. Gusto ko yung magagamit ng lahat."
Her collection is a mix of colors, nudes, and shimmer.
Sarah Geronimo creates a make-up collection for women and "women at heart" who have busy lives and are always on the go.
While conceptualizing the collection, the pop star took into consideration the make-up line's "relatability," which meant the products should be "easy to use" and "with good quality."
Sarah said, "Siyempre, we always want to look our best whenever we go out, sa trabaho, when we go to our work, or even when we spend time with our friends, our loved ones, our family, pang-special occasions.
"Dapat maganda tao at guwapo palagi. Pati guwapo, di ba?"
The concert performer also emphasized her make-up line's affordability.
POP Studio has 33 products that range from primers, lipsticks, and eye shadow palattes.
Kris Bernal is proud of the success of her passion project, SHE Cosmetics.
Her love for lipsticks sparked the idea of creating her own line. In 2018, the GMA-7 actress spent 10 months finding the right kind of formula and finalizing the line's first set of shades.
Then in December 2018, the one-woman team announced its completion.
Kris achieved her goal without any business partners or financers.
"It's the biggest challenge I ever encountered, but all the hard work is finally paying off," she wrote in her Instagram post at the time.
In February 2019, Kris officially launched SHE Cosmetics. It has five shades: "Go Girl," "Off She Goes," "She's Lovin' It," "She's On Fire," and "So She-ic."
At press time, the brand is six months old.
Kris sees no need to expand her line yet, but if and when she does, the Kapuso star acknowledges that this will need proper time to be developed.
As Kris told PEP.ph at Cosmo Beauty Con last September 1, "As much as I want to release more products, I can't because ako lang lahat. Hindi pa kaya ng powers ko mag-handle ng maraming products.
"At the same time, since all the budget is coming from my hard-earned money, ang hirap-hirap maglabas ng pera kapag sa iyo lahat ng funds. Pa isa-isa lang talaga."
Teacher Georcelle Dapat-Sy is the latest celebrity to launch her own make-up line.
In a collaboration with beauty brand BYS Cosmetics, the renowned dance choreographer to the stars and artistic director of the G-Force dance group released her line of bold lipsticks last August 30.
M.O.V.E. has four nude shades and four bold shades.
The catchy acronym is derived from Teacher Georcelle's "current philosophy," which according to her Instagram bio stands for "Make It. Own It. Value It. Elevate it."
Ara Mina released a line of lipsticks made for the "strong, empowered, and effortlessly beautiful women who are always on-the-go."
The first line of lipsticks under Ara Colours is its 2-in-1 matte lipsticks. It has seven shades: "Spain," "Croatia," "France," "Monaco," "Sweden," "Canada," and "Austria."
Later on, the line added lip and cheek tints to achieve the "instant 'no make-up make-up look.'"
Karel Marquez released her own line of cosmetics and skin-care products in 2014.
K-Spark Cosmetics & Skincare is "curated quality for ALL." Its products are "paraben-phthalate free" and "lead PETA cruelty free."
Anne Curtis launched her own make-up line in 2017. It began with the intention of giving the masses an affordable line of lipsticks. They released 15 shades upon its initial launch.
Today, around two years after, BLK Cosmetics has expanded from lipsticks to eye and face make-up essentials.
It now offers a number of inspired collections such as K-Beauty and the '90s,
Currently, its latest collection focuses on inclusivity. Dubbed "Universal," this make-up set is intended to be "universally flattering" and multi-purpose.
The idea of VICE Cosmetics came when Vice Ganda realized how lipstick is closely associated to his celebrity image.
“Yung lipstick kasi masyado siyang associated sa akin, kasi I'm a very flamboyant person. Every day, you see me wearing lipstick," the comedian-entrepreneur told PEP.ph and other Summit Media titles during the brand's intimate media launch in 2017.
"Naisip ko, it will be very hard for me to endorse a lipstick brand na hindi ko naman masyado gusto or yung lipstick brand na hindi naman ako, pero I have to adopt the brand, I have to make the brand myself.
"Mahirap yun, kaya sabi ko, 'No, I don't want this brand. I want this brand to be me, to be mine, to be my name. I want this brand to be Vice Ganda.'
“So I went to put up my own line, I want to put up my own company."
VICE Cosmetics adheres to its slogan "Ganda For All."
Georgina Wilson, Jess Wilson, Martine Cajucom, and Bea Soriano expanded the Sunnies brand with the launch of Sunnies Face in 2018.
They coined the term "Fluffmatte," which refers to their "weightless" matte lipsticks.
A year after entering the market, the brand has expanded its make-up kits to eyebrow gel and blush.
Three years after their first make-up collaboration, Heart Evangelista teamed up with local beauty brand Happy Skin to create a new product line for Happy Skin x Love Marie.
Her newest line is purposefully made to either be worn on its own or mixed and matched with other colors in the collection.
Kathryn Bernardo now has two make-up collections under her name.
Less than a year after launching her first make-up kit, Kathryn immediately came up with Happy Skin Active, a make-up line that fitness enthusiasts can wear even during workouts.
Nadine Lustre collaborated with BYS Cosmetics in 2018 to launch her make-up line Lustrous.
The actress was the first Filipina celebrity to collaborate with the Australian-based beauty brand.
The make-up kit is perfect for morena beauties.
Maine Mendoza became the first Filipina influencer tapped by the international make-up brand.
In January 2018, the GMA-7 host revealed that she flew to the headquarters in Toronto, Canada to create her own lipstick shade.
In September 2018, Maine launched her first MAC lipstick.
Fast forward to today, the Kapuso star and the brand teases about another collaboration in the works.
When most of the celebrities on this list kickstarted their beauty business with lipsticks, Kris Aquino chose to focus on eyebrows.
After all, for the revered Queen of All Media, kilay is life.
With the help of local beauty brand Ever Bilena, Kris created Kris Life Kits.
To celebrate Pride Month in 2018, Angie King and Joey Mead King collaborated with local make-up brand Colourette Cosmetics to create a collection of lip and cheek tints.