Alex Gonzaga is joining the roster of celebrities who have their own make-up collection.
The actress-vlogger is partnering with beauty brand Issy & Co. Cosmetics, the first local make-up line that is vegan, paraben-free, cruelty-free, and gluten-free.
Alex gives a teaser of the collaboration at a media launch held on December 11.
She says the collection is inspired from the essentials found in her personal kikay kit.
The ABS-CBN host tells PEP.ph (Philippine Entertainment Portal) and other members of the press, "First time we met, they told me, 'Alex, ano iyong talaga lagi niyo ginagamit?'
"Kasi sabi ko, ngayong nag-va-vlog ako, it's my first time to endorse a lipstick na talagang exclusive.
"So, sabi ko, gusto ko iyong i-endorse ko o iyong magiging ambassadress ako is talagang ginagamit ko. Hindi ko ine-echos iyong subscribers ko and iyong mga sumu-support sa akin, mga nagfa-follow sa akin.
"Sabi nila, ‘Ano ba iyong mga ginagamit mo now?’
"Nilabas ko lahat."
Much to Alex's surprise, the brand recreated these essentials with vegan materials and this is the next collection set to be launched.
"Natutuwa ako. Cream blush, 'tapos siyempre kilay is life ako.
"Iyong shade kinuha nila kasi mostly iyong mga products nasa make-up bag ko... sa vanity kit ko sa bag na I always bring every day, I bought them all from the States, from other countries. Mahirap siya kunin. Mahirap siya bilhin. They are a bit expensive.
"So, sinabi ko sa kanila, 'O, pero gawin pa rin natin paraben-free, cruelty-free…' I'm so happy.
"We'll be launching it real soon kasi ito talaga ang mga importante sa amin."