Ash blonde seems to be the preferred hair color of both men and women during the pandemic.
This is the observation of celebrity hairstylist Mark Anthony Rosales, having noticed an increase in the demand for the hair dye among his cients at the Marqed Salon in the last two years.
He says, as told to PEP.ph (Philippine Entertainment Portal) in a Zoom interview, "This pandemic Ash is still in talaga even it’s high-maintenance... talagang they will still want to have Ash.
"In a day, lahat ng clients ko ha laging hindi puwede mawawalan ng Ash sa isang araw, mapa-lalaki, mapa-babae.
"So buti na lang may purple shampoo so they can maintain it."
He adds, "One thing that I realized even pandemic, ang mga tao, they’re really passionate pa rin about looking good, taking care of their hair.
"So meron pa rin talaga. You just have to endure lang muna yung pandemic na medyo, may mga bagay of course na mahirap.
"But then again, babalik at babalik yung mga clients pa rin naman."
The celebrity hairstylist also has noted that many still prefer natural-looking hair colors.
He says, "For some naman, they want low-maintenance na color and haircut. So they do like yung mga one-shade color, shade of brown, brunette ganyan."
ASH BLONDE DOS AND DONTS
According to Mark, going ash blonde may require several sessions of bleaching for some peope.
He explains, "Ako, don’t do it drastically, e. It depends kasi if your hair is ready for that color.
"Kaya nga ako, I always promote our hair scanner kasi it can easily detect kung kaya ba ng hair mo yung series of bleaching."
He then cautions against doing the bleaching on one's hair, "It’s one of the most difficult techniques in hair coloring. What I can suggest, don’t do it on your own.
"I’m not in favor of DIY bleach kasi it can damage your hair o kaya puwede ka pang makalbo if mali talaga the formula.
"Unlike in the salon kasi we can match the formula based on the needs of your hair lang...
"Especially now na salons naman are open na so, leave it to us na lang."
Mark cites instances since his salon reopened when all they've been doing was undo the damage their clients had done to their hair.
He says, "Maraming napuputulan ng buhok or especially nung pandemic, di ba, three months yata kaming closed.
"After that nung nag-open na kami, lahat talga ng buhok kinorrect na lang namin.
"Kasi patches-patches yung kulay ganyan, yung iba hindi pantay-pantay yung gupit ganun, so don’t do it na lang."
He reminds that even the routine of shampooing and hair conditioning at home have to be done right, and preferably to use sulfate-free products.
He says, "Start with the basic which is the correct shampoo and conditioner. So use sulfate-free."
Hot water is also a no-no, "Kasi if you wash your hair with hot water, it opens the pores so it’s more prone sa bacteria, it’s prone sa dirt.
"So dapat, finish your shampooing with cold water, and treatment every two weeks for extra nourishment."