Kris Bernal finally launches makeup brand after 10 months of countless formulations

by Nikko Tuazon
Dec 27, 2018
<p>Kris Bernal said it took her 10 months before she finalized the formula and shades of matte lipstick to include in her first collection for SHE Cosmetics.</p>
PHOTO/S: @SHECosmeticsPH on Instagram

Kris Bernal has finally launched her own makeup brand called SHE Cosmetics.

The 29-year-old celebrity-entrepreneur made the announcement in an Instagram post on December 13.

She wrote, "I'm so glad to FINALLY share with you guys my passion project, @SHECosmeticsPH. [kiss mark emoji]

"It's been a long road and I'm so happy that I am almost at the finish line and you can soon get your hands on these beautiful products that I personally made from scratch.

"No brand partners, no financers, just me! It's the biggest challenge I ever encountered but all the hard work is finally paying off.

"Follow @SHECosmeticsPH for the deets! [sparkles emojis] / [camera emoji]: @niceprintphoto"

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In a separate Instagram post, Kris said her passion for makeup led her to pursue making her own beauty brand.

The Kapuso actress said launching her own makeup brand was not a walk in the park.

She wrote, "#SHEtellsthestory: My love for lipstick led me to start @shecosmeticsph. [kiss mark and lipstick emoji]

"Not all supported me and many questioned my ideas!

"The real issue was it’s a huge investment, yet I still took the risk and told myself, "Go for it. YOU GOT THIS, GIRL!"

"I wish you’d support @shecosmeticsph the same way you’ve done in my other ventures!"

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Kris first teased about her lipstick line last February, but the actress noted that it took her 10 months before she finalized the shades and the formula for her first lipstick collection.

She wrote on Instagram, "Countless formula testing for almost 10 months! Ang ikli pa ng hair ko! Haha lol

"Switched from one manufacturer to another and another - the reason why launch date kept moving and moving too!

"From what beauty capital of the world is SHE from? Make a wild guess! @shecosmeticsph"

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Kris launched five shades of matte liquid lipsticks under her makeup brand.

The shades are called "Go Girl," "Off She Goes," "She Lovin’ It," "She’s On Fire," and "So She-ic."

Each shade is available for PHP349.

The Asawa Ko, Karibal Ko star proudly noted that her products are made in Korea, formulated with premium ingredients, FDA Approved, cruelty-free, and paraben-free.

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Some of the ingredients were revealed on SHE Cosmetic's official Instagram account.

"Each tube of our SHE lipstick has Rose Hip Oil that helps with skin elasticity; Bulgarian Rose which acts as an antioxidant; Camellia Oil which moisturizes the lips; and Peppermint Oil that naturally plumps your lips!"

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<p>Kris Bernal said it took her 10 months before she finalized the formula and shades of matte lipstick to include in her first collection for SHE Cosmetics.</p>
PHOTO/S: @SHECosmeticsPH on Instagram
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