Heart Evangelista on digital billboard in Times Square New York

by James Patrick Anarcon
Jan 9, 2021
Heart Evangelista proud of her digital billboard that is being displayed in Times Square, New York City. A collaboration with the brand Ia's Threads, she says it is "an opportunity to highlight a sustainable brand that shows the talented craftsmanship of Filipino artisans."
PHOTO/S: @iamhearte on Instagram

Heart Evangelista is very proud of her latest feat: appearing on a digital billboard in Times Square, New York.

Earlier today, January 9, 2020, the Kapuso actress posted photos on her Instagram account, revealing that it is her collaboration with Ia’s Threads by Ia Faroni.

Ia’s Threads, according to its Instagram account, is a “sustainable & ethical fashion brand” that features Filipino artisans' handmade and eco-friendly bags and minaudiére.

Heart wrote in her Instagram post, “I still can't believe that my billboard for @iasthreads is displayed in Times Square in New York! I'm so grateful for such an incredible opportunity to highlight a sustainable brand that shows the talented craftsmanship of Filipino artisans. God is truly good!”

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Based on Ia’s Threads’ Instagram post, Heart was carrying the Panda Minaudiére, which is part of its latest Cruise collection.

Of course, the product is named after Heart’s dog, Panda Ongpauco-Escudero.

Before this, Heart was hailed by Forbes France as one of the world’s top luxury influencers.

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Heart Evangelista proud of her digital billboard that is being displayed in Times Square, New York City. A collaboration with the brand Ia's Threads, she says it is "an opportunity to highlight a sustainable brand that shows the talented craftsmanship of Filipino artisans."
PHOTO/S: @iamhearte on Instagram
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