Heart Evangelista talks about growing the Love Marie lifestyle brand

IMAGE FM Ganal

Heart Evangelista launched her first perfume line Linge, which recreated the memory of her wedding day.


It has been an eventful year so far for Heart Evangelista, who, during the early part of 2016, began reintroducing herself to the public as Love Marie.

Her real first name, she says, is her “artist” persona.

In January, Love Marie's first major endeavor was a fashion collection collaboration with designer and friend Mark Bumgarner.

Dubbed Love Marie x Mark Bumgarner, it showcased gowns designed by Mark with details hand-painted by Love Marie.

My favorite dress from #MBxLM still on a high! ???? #lovemarie

A photo posted by Love Marie Ongpauco Escudero (@iamhearte) on

She also held her fourth solo art exhibit titled Oceans Apart by Love Marie in Ayala Museum.

#LmOceansApart2016 this Jan 30-feb 10 #ayalamuseum #artistspace #lovemarie a collection of my "water dancers" ????????????

A photo posted by Love Marie Ongpauco Escudero (@iamhearte) on

In July, the self-confessed makeup lover launched her own set of lippies under the brand Happy Skin.

For her second art exhibit, Carry Your HeART, this year, Heart finally put on display her hand-painted Hermes bags.

On October 12, at the Aruga by Rockwell Hotel, Love Marie launched Heart’s first perfume Linger.

#whiffxlovemarie #lovemarie #lovemariescentsxwhiff #lingerbylovemarie #lovemarieXblacks ????????????

A photo posted by Love Marie Ongpauco Escudero (@iamhearte) on

In an exclusive interview with the multi-hyphenated artist during the perfume launch, PEP.ph (Philippine Entertainment Portal) asked how far does Heart plan out her ventures?

“It’s for life, you know. This is just one of my launches, and I have other things I wanna launch, so [you] just have to space it out.

“I’m concentrating more on the brand Love Marie and the other things I wanna venture into.”

Soon, she will have a home line, and, who knows, even a baby clothing line.

Ultimately, the backbone of Love Marie as brand has been Heart’s personal journey as a person.

She remarked, “When I look back at my life and the things that I’ve been through, you know, it’s all like a package deal.

“It’s all meant to be one purpose, you know.

"It’s a brand for your life story and the way you live your life.

“It’s a journey, and I hope they join or take part of my journey as I venture into being a woman, a wife, and a mother eventually.”

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