What inspired Coleen Garcia to launch her very own swimwear line

by Nikko Tuazon
Apr 25, 2018
Coleen Garcia wearing pieces from her bikini line called Mrs. Sea

ABS-CBN artist Coleen Garcia launches her very own swimwear brand called Missis Sea.

To give her Instagram followers a sneak preview, the Kapamilya actress and two of her friends, Lyn Martinez and Lizzie Lecaroz, wore some pieces during her bridal shower in Hawaii last February.

A post shared by Coleen Garcia (@coleen) on

PEP.ph (Philippine Entertainment Portal) learned more about her business venture with BFF Christiana Collings-Canlas in an exclusive interview last February 13, after Coleen's PEPtalk Facebook Live interview.

The Star Magic talent said, "Online-based muna siya pero we're targeting international shipping also.

"So we're gonna try to sell this worldwide, hindi lang sa Pilipinas."

Coleen also said, "We called it Mrs. Sea 'cause, you know, of the sea, the beach.

"Both of us have the love for the sea and we both thought na mag-start ng own bikini line kasi ang hirap din makahanap ng magagandang bikinis dito sa Philippines na mura."

Aside from the sea, their brand's name was also inspired by their surnames.

Continue reading below ↓

The Sin Island actress revealed, "It's called Mrs. Sea because my friend and I are both Mrs. C's.

"Si Mrs. Canlas and me, soon-to-be Mrs. Crawford."

The two ladies were very hands-on with the design process of their bikini line.

She recalled, "I was very meticulous throughout the whole process.

"Talagang nakailang balik kami para lang ma-perfect yung design, so I really took my time with designing all of it."

When asked if she studied fashion design, Coleen said her passion and instinct just led her to creating a swimwear brand that's appealing to beach lovers like her.

Coleen noted, "I feel like nowadays you don't need formal courses for everything because knowledge is within reach already.

"Nasa sipag na lang siya, e.

"Kung masipag ka to learn, you will learn and you will find ways to learn.

"The internet is open to everyone, and there are so many resources available to all of us today."

Continue reading below ↓

A post shared by MRS. SEA SWIMWEAR (@missis.sea) on

Do they have plans of including a plus-size line?

She told PEP.ph, "We plan on expanding on plus-size soon, inaaral ko lang kung ano ang mga bagay na designs.

"Because, of course, I want to give every woman something she could be comfortable in.

"So, you know, aaralin namin kung ano yung mga bagay na designs per body type."

Their swimwear line can only be purchased online for now, but a physical store is, of course, one of their long-term goals.

"Parang ang convenient kasi ng online because we just ship it directly to whoever wants to buy it.

"'Tapos we're gonna post na lang yung sizing guide online para precise yung measurements."

She continued, "I find that it's so convenient to shop online now compared to having to go to the mall, having to park, gagastos ka pa ng pamasahe and all of that.

"At least, you know, online, kita mo na lahat ng designs and it's easy to pick."

Continue reading below ↓

Coleen added, "Siguro in the future, if we have something more than just swimsuits like if may cover-ups na kami, which is part of the plan, then baka magtayo kami ng physical store.

"But now, just for bikinis, parang hindi pa kailangan."

Mrs. Sea Swimwear is already available on Facebook and Instagram.

Coleen assured that their bikinis are "not premium" in terms of price, "but it's quality pa rin."

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Coleen Garcia wearing pieces from her bikini line called Mrs. Sea
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