Confidence-tial Diaries: Embracing Body Positivity Through Avon Fashions' New Intimates



Avon Fashions shows how confidence is the new sexy during their latest campaign launch.

If there's anything every woman should wear to be sexy, it should be confidence. It doesn't matter if she's curvy, plus-size, petite, or athletic. What matters is how positively she feels about herself. Advocating this truth, Avon Fashions showed us how confidence is the new sexy during their latest campaign launch.

Four women who represent the different body types delivered poignant monologues, revealing how they feel about the body stereotypes. In the end, they each proclaimed how confident they are of their body type to affirm their sexiness.

"A woman may be strong, curvy, fun-sized, and fuller, but these are only shapes and sizes," the four women proclaimed in unison. "Our skin is a record of our milestones, our bones are barks that withstood storms, our muscles are symbols of our endurance, and our shape is our fingerprint. The true measure of our beauty is in how much we embrace who we truly are. That's real confidence, and that confidence is what makes us truly sexy."

As the number one intimate apparel brand in the Philippines, Avon Fashions presents intimates that specifically fit Filipina women comfortably. The combination of fit, fashion, and function is a product of the beauty company's own Design and Product Engineering team. Each piece of apparel went through several fitting processes for all size ranges to assure comfort. Using patterns based on the Filipina's body type, the final products are all created out of fabrics and materials for guaranteed quality.

Jean Reyes, Avon Philippines Marketing Director

"Adhering to the advocacy of women empowerment, we at Avon Fashions realize the need to encourage body positivity among Filipinas. We believe that all bodies are worthy of self-love, acceptance, and confidence, regardless of their size or how others see them physically," said Jean Reyes, Avon Philippines' Marketing Director. "That is why we created intimates that combine fit, fashion, and function for a comfortable wear that makes every woman feel confident. With Avon Fashions Intimate Apparel, confidence is the new sexy."

Avon Jamila Bra & Panty Set

For the first time ever, Avon Fashions has come up with its Jamila Bra & Panty Set PWP for only P249 available with any purchase from Avon's May brochure. There are also options available from the Classic, Missy, Shapemakers, and Everyday Comfort selection to choose from.

L-R: Avon Fashions Intimate Apparel's Confidence Squad: Christina Decena, Cha Ocampo, Janina Manipol, and Cha Cruz

For the Men's Club line, Avon introduced its first male brand ambassador, Daniel Matsunaga. Daniel, acknowledged as the modern gentleman, is the ultimate representation of Avon Fashions Men's Club apparel that are trendy, comfortable, and high-quality.

L-R: Atty. Errol Palaci (Avon Philippines and Asia Pacific Senior Legal Manager), Jean Reyes (Avon Philippines Marketing Director), Daniel Matsunaga (Men's Club by Avon Brand Ambassador), and Faith Fernandez-Mondejar (Avon Philippines and Asia Pacific Communications Director)

Daniel Matsunaga, Men's Club by Avon Brand Ambassador

Avon Fashions Intimate Apparel is now available through any Avon Representative, or via online at