Why Pinoy netizens are in love with Kuya Omu-rice, a Japanese street vendor!

IMAGE Gerald Gloton

Kuya Sawa, popularly known as Kuya Omu-rice, is selling Japanese omurice for 35 pesos. Catch him on the busy streets of Quezon City.


Filipino netizens have been charmed by a Japanese street vendor named Sawa, also known as Kuya Omu-rice.

Kuya Omu-rice began making waves on social media after Facebook user Dianne Adolfo shared her encounter with him on Sunday, June 25. 

Dianne wrote, "Akala ko kung ano yong hawak niya. Kala ko lost siya ganoon. Tas looking for help na parang sa movie lang. Dudukot na 'ko ng pera eh. Sorry nagmamadali gutom na kasi... Usually kasi mayron nagkalat sa baba ng MRT-North trinoma side na namamalimos.

"Then, biglang sinabe, 'You wanna try? Just P35 only.' Di ko naman kasi napansin yong nasa baba na cooler. Ang napansin ko lang yong hawak niya na di ko naman na nga nabasa ang nakasulat. Kasi nga nag-alok na siya."

She continued, "Yon pala nagtitinda siya ng Omu Rice. Eh di napabili ako tas sabay sabe 'can i take a picture with you?' Ang rare kasi na makakita ko ng ibang lahi na nagtitinda ng sarili nilang produkto sa kalye."

At press time, Dianne's post has garnered more than 55,000 reactions and 21,000 shares.

Since then, the followers of Kuya Omu-rice's Facebook page grew to 89,000.

Kuya Omu-rice is a 23-year-old socio-political science student in his country.

He is currently in Manila working on his thesis about lowering the age of criminal liability in the Philippines.

He has been selling the popular Japanese food on the busy streets of Quezon City for almost a week.


Kuya Omu-rice puts his products inside a blue cooler, and advertises his omelette made with fried rice and ketchup with a sign board.

His Facebook page announces his next location.


ABS-CBN News was able to locate Kuya Omu-rice on Tuesday morning, June 27, on Aurora Boulevard in Quezon City.

People were actually lining up for his 35-peso rice.

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In his interview, the Japanese student said about his rice, "Omurice is really popular in Japan and this is basically, an omelette. Inside the omelette, there's a special Japanese ketchup fried rice."


Kuya revealed that the reason why he's selling rice was, "I'm also interested in support for street children. This is not for making a living."

His friend, Kiyotaka Morimasu (below, second from left), revealed that Kuya has been planning to help street children around the metro.

Kiyotaka told ABS-CBN News, "Tinatanong po niya sa akin yung mga slum areas dito sa Philippines.

"Yung profit daw po ng pinagbebentahan niya ng omurice, yun yung itutulong niya sa mga street children."


We want to fall in love, este, in line for his rice.


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