At 40 years old, actress Ciara Sotto swears by pole dancing as part of her fitness regimen.
But on August 10, 2020, the former Eat Bulaga host revealed that her passion for pole dancing has evolved to a new level.
On Instagram, she announced the establishment of the Philippine Pole and Aerial Sports Association (PPASA), a national association for pole dancing recognized by the International Pole Sports Federation and the Philippine Olympic Committee.
"I'm very honored to present to you the PPASA.
"As the founder and president of the PPASA, I have been working on this for more than two years.
"I am very grateful to the POC for finally recognizing us," she said.
"This is a very big milestone for the pole and aerial community in the Philippines."
Active in pole dancing since 2010, Ciara has witnessed how the sport has flourished over the years.
In a past interview in GMA-7, she revealed that she began pole dancing because she wanted to find a way to keep fit besides going to the gym.
She even became a pole-dancing instructor.
"It is very challenging and addicting. It also helps with the self-esteem," she said at the time.
Not only that, pole dancing has helped Ciara maintain her fit physique after giving birth to her son Crixus in 2015.
"Gusto ko lang talaga i-maintain iyong body ko na strong enough to pole dance," she said in an interview with PEP.ph (Philippine Entertainment Portal) on June 30, 2018.
"Kasi siyempre, iyon talaga iyong work ko, 'di ba? So gusto ko strong enough siya to carry myself all the time."
She added, "If you're not into that pole dancing workout, I encourage them to really try it because they will get so addicted to it."
The International Pole Sports Federation is the worldwide governing body for the sport.
It organizes the World Pole & Aerial Championships, which will be held next in October 2021 in Lausanne, Switzerland.
It has codified regulations for pole's major disciplines: pole sports, ultra pole, artistic pole, and para pole.