Early today, October 8, Maine Mendoza posted a photo of her drinking a cup of coffee.
Her caption read, "Because one cappuccino ain't enough."
When you swipe left to see the next photo, you'll see the "other cappuccino."
It's an Omega Speedmaster 38, described in the famous watch brand's website as "one of the most recognised chronographs in the world."
Maine has been chosen as an Omega endorser, and her fans are over the moon.
Minutes after she uploaded the post on Instagram, it went viral and spawned memes.
On Twitter, it trended, with about 40,000 tweets at past 5 p.m.
According to @officialaldub02, the watch has a price tag of US$9,300 or PHP475,695
Some fans said Maine is now at the level—"ka-level"—of Cindy Crawford, a celebrity endorser of the brand for 22 years.