Judy Ann Santos weighs in on what makes an effective endorser

IMAGE @officialjuday on Instagram

Judy Ann Santos feels overwhelmed being hailed as one of the country's most influential female endorsers: "Parang it validates you not just as a person or a celebrity, but yung kabuuan mo rin—as a role model, as a mother, as a wife, and as a person."


Judy Ann Santos adds another feather to her cap.

Aside from conquering social media through her culinary adventures, the actress was recently hailed as one of the Most Influential Female Endorsers of the Year at the recent EdukCircle Awards 2018.

Marian Rivera, Liza Soberano and Kathryn Bernardo were also given the same award.

The 40-year-old star felt "overwhelmed."

She said, "Kasi parang it validates you not just as a person or a celebrity, but yung kabuuan mo rin—as a role model, as a mother, as a wife, and as a person.

"Yung parang... sabi ko nga, hindi mo mararamdamang trabaho yung ginagawa mo kung mahal mo yung ginagawa mo.

"Kasi effortless mo na siyang nagagawa.

"At saka mas nakaka-inspire, mas nakaka-inspire lalo dahil it means that you're actually doing something good, to be named as an influential celebrity endorser.

"Kasi ang dami-dami naman namin e di ba? Ang dami-dami namin.

"And hindi naman ako masyadong active lately."

The recognition was proof that she still matter in the industry more than three decades since she had her television debut via the series Kaming Mga Ulila.

Juday (her nckname) continued, "I have... may mga few stints pero nakaka-ano lang, nakakataba ng puso na naba-validate lang na regardless ng age mo, regardless na kung anong status mo sa industriya, nakakatuwang isipin na sa dinami-dami ng mga tao at endorsers na puwede nilang bigyan, isa ako sa nabigyan nila.

"Kaya nakaka-inspire magtrabaho.

"At saka eto kasi, yung mga hurado, professors ng iba-ibang... di ba?

"I mean, para i-bull session ka nila.

"I'm sure marami pang characteristics or something yan na you have to have for you to be considered as an awardee.

“Kaya ang laki ng impact sa amin, kasi more than anything, madya-judge ka sa maraming bagay, e."

HUMBLED BY TRUST

Juday values the trust given to her by the public as well as the companies who deem her worthy to be associated with their brands.

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She also believes in walking the talk. 

“Mahirap maging mabait kung hindi ka talaga mabait, iyon.

"More than anything, yung tuluy-tuloy lang yung pag-renew sa iyo, yung pagkuha sa iyo, kasi nagtitiwala pa rin sila sa pagiging role model mo.

"Na ako nga, sabi ko nga, hindi naman ako santa or hindi naman ako purung-purong mabait...

“Pero siguro kapag napapaligiran ka rin ng mga taong magpapa-humble sa 'yo, and maiintindihan yung perspective mo in dealing with life and people around you, hindi siya effort, e.

“Hindi siya trabaho.

“Part na siya ng sistema mo."

As the better half of Ryan Agoncillo and hands-on mom to their three kids Yohan, Lucho and Luna, Juday also considers it a big plus factor that she endorsers family-oriented brands.

“Oo naman, oo naman.

“Kahit anong endorsement, malaking bagay.”

Judy Ann is currently gearing up for the new season of her online cooking show, Judy Ann's Kitchen, and is also taping for her upcoming ABS-CBN teleserye, Starla.


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