Kris Bernal stresses importance of clear contract when doing business

IMAGE Noel Orsal

Kris Bernal risks her hard-earned money to start her own cosmetic brand.


Kris Bernal has always had an entrepreneurial spirit, and has opened several food businesses—including the burger joint Meat Kris and the Korean barbecue restaurant called House of Gogi.

One important lesson she learned in doing business was to have everything set on paper.

"Hindi na ako magpapaka-plastic. For me, contract is contract. Hindi na ako puwedeng...madali ako mauto.

"Maraming beses akong nauto, naniwala ako sa sabi sabi ng ibang tao...

"Pero as long as wala siya sa kontrata, hindi ko siya puwedeng ipaglaban.

"Hindi ko alam kung makaka-relate yung mga tao pero kontrata is kontrata."

She recalled, "Yung Meat Kris that was my first business, e. Nakita ko kung paano siya nag-bloom, paano mag-handle ng customers, paano mag-handle ng business.

"Parang it was my testing ground hanggang sa na-enjoy ko siya; minsan nabo-bore ako pag puro taping, e.

"Alam mo yun puro showbiz kumbaga, gusto ko may iba akong ginagawa so aside from being an actress.

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"And aside for my love for workout and fitness, gusto ko may gawing iba and it's doing business.

"And ano yun nga yung mag-open ng... ang dami kong naiisip."

PEP.ph (Philippine Entertainment Portal) and other members of the press spoke with Kris last Thursday, February 7.

NEW PASSION

But starting a makeup brand was another huge risk for Kris, considering the competition from other stars with the same line of business.

She said, "Malaki [risk] kasi aside sa trabaho, ipinaglaban ko talaga sa family ko."

The 29-yar-old GMA-7 actress took on the challenge, and went ahead to launch her own SHE Cosmetics.

"Mas gusto ko talaga i-push 'tong lipstick line... hundred percent binigay ko. Ganon ko ka-love yung lipsticks .

"And pag sinabi nating cosmetic line or lipstick line, it’s a huge investment. Hindi siya joke as in hard-earned money ko talaga...

"Umabot pa ko sa point na yung manufacturer ko hindi nila ma-deliver yung gusto kong formula.

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"Ganon kahirap hanggang sa 'yon na-launch ko na siya. Dapat December pa, e.

"Dapat Christmas season ko pa siya ilo-launch but then nagkaproblema nga ko sa iba’t ibang manufacturer.

"As in I tried from local to Japan to U.S. then, finally, nag-settle ako sa Korea."

TOUGH DECISION

Another key lesson she shared when starting a business is to never give up.

Kris admitted she had to come with large amount of money to start her own makeup line.

She did not disclose how much capital she put in, but according to chemistscorner.com, the formula for a single cosmetic requires $10,000 to $20,000 (around PHP500,000 to PHP1million) to manufacture.

The huge expense was probably the reason her own family was against the idea.

She explained, "May time na lahat ng tao against na sa akin...na my family didn't support me.

"Because parang a huge part of my investment will go to lipsticks.

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"Parang hindi nila nakita yung potential, so may mga gano'n akong moments.

"'Tapos may mga moments na hindi ko na talaga makuha yung formula, yung paulit-ulit na parang...

"E, galing pang ibang bansa so ang tagal din dumating sa 'kin na parang, 'Ano na ba? Ano na ba talagang formula yung pipiliin ko?'

''Iyon yung pinakamahirap sa 'kin."

But the Asawa Ko, Karibal Ko star firmly attested to the quality of her products.

She told PEP.ph, "Madami talaga as in even ngayon, kahit ngayon, may mga tao pa ring hindi naniniwala.

"May mga tao pa ring tinatanggihan ako, ayaw tanggapin products ko. Ayaw i-try.

"Parang ang liit-liit pero kaya nga lagi kong sinasabi—proud ako doon sa products.

"I may be small, I don’t know, kasi ganito tingin ko, e—I may be small as an entrepreneur or as an artist.

"But my formula, I’m proud of it, that’s one thing na maipagmamalaki ko."

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ABOUT THE AUTHOR

Nikko Tuazon is a lifestyle writer with a strong interest in pop culture, fashion, beauty, and music. Connect with him on Instagram at @mrnikkotuazon.


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