At the age of three, Zia Dantes is now considered a bankable endorser.
And although her parents, Marian Rivera and Dingdong Dantes, have no problem allowing her to appear in commercials, they are picky about which projects to say yes to.
They have to trust the brand 100 percent.
Marian and Dingdong have also opened Zia’s own bank account.
"Lahat ng ine-endorse ay nakalagay sa [bangko]. Oo, may sarili siya.
"Siyempre naka-PNB kami," Marian said.
She added, "Siyempre siya yung naghirap nun, kanya yun.
"Pag eighteen years old siya, ibibigay namin yun sa kanya."
The Kapuso mom said her daughter is starting to have a grasp of their work as a celebrity.
Marian also recalled the time Zia realized she was earning her own money.
She related, "Nung ginawa namin yung TVC [TV commercial], sabi ko, 'Anak, mag-ano tayo, magwo-work tayo.'
"Sabi niya, 'So mama, if I have work, I have money?… If I have money, I’ll buy you shoes.'"
When asked if she would allow her daughter to follow in her footsteps as an actress, Marian answered, "Kung ano ang gusto niya, okay naman kami ni Dong.
"As long as magtapos muna siya ng pag-aaral, parang ako."
Marian reiterated Zia has to finish her college studies first should she want to enter showbiz.
She added, "Bakit naman hindi namin mapipigilan? Mas magaling pa ba siya sa amin?"
Meanwhile, Marian also shared that Zia could not wait to meet her baby brother.
"Sobrang excited siya, minsan nga nakakalimutan ko… siya pa nga nagsasabi, 'Good night baby boy!'"
She told the press, "Since day one kasi na alam kong na buntis ako, ininvolve na namin, tuwing pupunta kami sa OB, sa monitor, kasama siya e.
"Nakakatuwa lang kasi very vocal siya, parang yung sabi ko, yung kinuwento ko kagabi na parang, antok na antok ako, 'tapos nakatingin siya sa 'kin.
"Sabi niya, 'Mama thank you. You know what, mama, you're the best mom ever.'
"Nagising tuloy yung diwa ko, e, so alam mo yun, yung reward talaga ng pagkakaroon ng isang anak."
On Thursday, January 17, Marian and Zia were launched as the newest endorser of Nido 3+ at the Rockwell Glasshouse Harlan+Holden in Makati City.