Rockin' out with Bamboo

Bamboo gave a rockin' experience to the grand prize winners of Pepsi's Oras-Oras promo during an exclusive party at New World Renaissance Hotel last November 4.

Four of the five winners—and their friends—enjoyed the private concert as Bamboo gave an all-out performance of their hit songs. Bamboo—which has two albums, As the Music Plays and Light Peace Love, and has won five major awards in the 19th Awit Awards in June 2006—started endorsing Pepsi during their "Kaya Mo ‘To" campaign in 2005. This year, the band's song "Hallelujah" was used in one of the Pepsi's TV commercial.

Marketing Head Clars Guerrero said they chose Bamboo as their product endorser because "apart from being the country's premiere rock band, Bamboo represents the youthful spirit, drive and passion of Pepsi drinkers."

Guerrero further explained: "Pepsi has always had a close affiliation with the music industry, as embodied by its strong pool of global and local artists endorsers in the past decades. With this effort, Pepsi shows how committed we are at supporting and celebrating the music of today's generation."

The connection between the music industry and Pepsi can be seen in their commercials. In fact, they already had a number of TV ads featuring prominent music artists such as MC Hammer, Madonna, Mariah Carey, Ricky Martin, Christina Aguilera, Britney Spears, Beyoncé Knowles, Pink and Enrique Iglesias. For the local scene, on the other hand, they only had Kulay-an R&B group in the early 90s-before they launched Bamboo as their newest image model.

Meanwhile, aside from the VIP access to the concert of Pepsi's rock band, the lucky winners—Tracy Ann Moises, Elena Jalon, Robert Ng, and Ronald Dionisio—were given a rock star makeover courtesy of Penshoppe and Propaganda.





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