Albert Martinez awards PSF P1 million funding to "Cul-de-Sac (Dead End)"

Actor Albert Martinez,executive director (Film Fund) for PLDT-Smart Foundation (PSF) and CineMabuhay head, awardedthe Foundation's P1 million funding to Sam Milby's first indie film Cul-de-Sac(Dead End).



CineMabuhay, on its second year, is producing a new projectentitled Cul-de-Sac (Dead End) for the PLDT-Smart Foundation (PSF) togetherwith Mr. Butch Meily, president of PSF, and Albert Martinez, PSF executivedirector (Film Fund).

Ang kagustuhan na makatulong sa film industry ang dahilankung bakit nakipag-tie up si Albert Martinez thru CineMabuhay and PLDT-SmartFoundation.

Ang dalawang kumpanya ang magka-partner sa Cul-de-Sac,ang bagong film project ng CineMabuhay na tinatampukan nina Sam Milby, JodieSta. Maria, at Chin-Chin Gutierrez.

Ang pelikulang Cul-de-Sac (Dead End) ay mula sapanulat at direksiyon ng baguhang si Juan Miguel Vasquez. Masaya ang direktordahil nakuha niya ang kanyang dream cast sa movie. Isinali ng debuting directorang Cul-de-Sac sa CineMabuhay at ito ang napili para pagkalooban ng P1million film funding.

"Gusto naming maka-discover ng mga bagong filmmakers,scriptwriters, at producers ng mainstream cinema," wika ni Albert nang makausapng PEP (Philippine Entertainment Portal) sa set ng pelikula recently.

The first project of CineMabuhay was Numbalikdiwa (2006), whichstarred Maricel Soriano and also featured Albert,Pen Medina, and Meryl Soriano. This was directed by Bobby Bonifacio, a youngfilm student from Ateneo de Manila University. The film was entered at theCinemanila Indie Film Festival where it won the Best Actress honor for Maricel.It also won the Public Choice Award.

"Naghahanap kami ng mga projects na may commercial value.Once nakapili na kami, tinatawagan namin ang mga directors para sila angmag-pitch ng project sa amin. Based on how they pitch their project to us, kungano ang vision nila, then we in the CineMabuhay ang PLDT-Smart Foundation, willdecide kung alin sa mga entries ang bibigyan namin ng funding na P1 million."

Sangayon, isang pelikula pa lang ang binibigyan nila ng funding pero kungmagiging successful ang pelikula at kung magkakaroon ng right exposure angdirector na binigyan nila ng break, baka makakuha sila ng additional fundingfor two or more movies, ayon kay Albert.

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Planong CineMabuhay na dalhin ang Cul-de-Sac sa mga film festivals abroad,pero una itong mapapanood sa anniversary ng PLDT sa November.


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