PEP EXCLUSIVE: Kris Aquino reveals where most of her endorsement fees this year went

"The bulk of my advertising this year went to Baby James'seducational fund (pre-paid lump sum from Grade 1 to 4th yearcollege), his wealth-managed trust fund which we'll receive after college graduationand Josh's wealth-managed fund as well," says Kris Aquino in her text message to YES! editor-in-chief Jo-Ann Maglipon.



Kris Aquino topped YES! magazine's list of Top 20 CelebrityEndorsers in its October 2008 issue. Earlier this morning, September29, Kris thanked YES! and PEP editor-in-chief Jo-Ann Maglipon through a text message.

Kris started her text message to Ms. Maglipon by saying that she will thank the YES! and PEP editor-in-chief live on her morning show in ABS-CBN with BoyAbunda, Boy & Kris. Then the TV host-actress mentioned where the big portion of her talentfees from her endorsements actually go.

"The bulk of my advertising this year went to Baby James'seducational fund (pre-paid lump sum from Grade 1 to 4th yearcollege), his wealth-managed trust fund which we'll receive after college graduationand Josh's wealth-managed fund as well," said Kris.

Baby James is Kris's son with husband James Yap while Josh isher love child with actor Phillip Salvador.

"Josh will always need special care," Kris continued, "so Ipromised my mom [former President Corazon Aquino] to make sure that he'llalways be okay financially. He is always her top worry."

The former Philippine president was diagnosed with coloncancer earlier this year and Kris told Ms. Maglipon that she also helps in themedical expenses.

"I take care of some of my mom's medical expenses because itmakes me feel good but she's forever wanting to pay me back," she said.

Although Kris did not mention exactly where the money camefrom, she said that, "James has fulfilled his promise to his family to build abigger home in their province.

"Thank you for this recognition," she told Ms. Maglipon.

Kris emerged on top of the YES! list because she is "withouta doubt the queen of product endorsements, with 21 products to her name."

According to YES!, Kris is a favorite of advertisers because"she is very easy to work with, and is very professional, arriving for a shootprepared, with her lines memorized."

But Kris's best asset is that "she connects well withconsumers, whatever bracket of society they belong to."

ADVERTISEMENT - CONTINUE READING BELOW

The YES! list of Top 20 Celebrity Endorsers is based on the live contracts of the celebrities up to at least October 2008.

The October 2008 issue of YES! is now available in leading magazinestands and bookstores nationwide.


WE RECOMMEND


FROM THE SUMMIT MEDIA NETWORK


SPONSORED CONTENT


COMMENTS

Loading comments

THIS JUST IN