Kapuso shows lead the overall Top 20 television programs in Mega Manila during the first week of February, based on the survey conducted by Taylor Nelson Sofres (TNS) Media research.
Mega Manila's scope, which has 600 home panels, is 50 percent of the Total Philippines, which has 1, 200 panels. This fact is crucial in the advertising game as well, since most clients believe that urban dwellers have more purchasing power that those living in the suburbs and rural areas.
According to the documents released during the press briefing prepared by TNS yesterday, February 11, 60 percent of the top 20 programs in the morning until afternoon are Kapuso shows.
The first three spots belonged to Richard Gomez's game show Family Feud, the longest-running noontime show Eat...Bulaga!, and Sine Novela Presents Saan Darating ang Umaga?.
This was followed by Willie Revillame'snoontime variety show Wowowee and the SexBomb daily teledrama Daisy Siete.
Completing the Top 10 morning/afternoon shows, in the following order, are Kapuso's breaking news GMA Flash Report, ABS-CBN's noontime game show Pilipinas, Game KNB?, the GMA-7 Koreanovela Be Strong Geum Soon, ABS-CBN's comedy series Parekoy, and Mexican telenovela Rosalinda.
The other shows that made it to the Top 20 are: Carlo J. Caparas's Pieta; Love at the Corner, Wanted Perfect Family, Mischievious Princess, Slamdunk, La Traicion (The Betrayal), Mr. Bean Live!, Bleach, Class of the Titans, and SiS.
The trend in the morning slot indicates that viewers prefer fast-paced shows on that slot.
Meanwhile, on the primetime block, GMA-7's Telebabad shows such as Luna Mystika, Carlo J. Caparas's Ang Babaeng Hinugot sa Aking Tadyang and Gagambino, and the recently concluded Lalola took the first four spots; while the network's early evening new program 24 Oras joined them on the fifth place.
The results suggest that the loyalty rate is high among Mega Manila viewers, and that most of them are not channel switchers.
Following these shows were three of ABS-CBN's Primetime Bida shows—I Love Betty La Fea, May Bukas Pa, and Tayong Dalawa—and its early evening news program TV Patrol World.
The GMA-7 Koreanovela Money War, which will end this Friday, February 13, landed the 10th spot in the Top 20 primetime programs.
Other programs that also earned a spot are Family Feud, Eva Fonda, Pinoy Fear Factor, Ripley's Believe or Not, Bubble Gang, Kapamilya: Deal or No Deal, Full Force Nature, Obra Presents: Sunshine Dizon, and Friday Sine Special.
Note that Family Feud is the only show that went head-to-head with both afternoon and evening shows.
Aside from the weekday shows, TNS survey results also revealed that GMA-7 shows also dominate the weekend Top 20 television shows. Only one Kapamilya program made it to the Top 10 shows.
The longest-running drama anthology Maalaala Mo Kaya, which is shown every Saturday, joined the nine Kapuso shows in the first 10 positions by taking the 7th spot.
The GMA-7 shows that made it to the Top 10, based on actual ranking, are: Kapuso Mo Jessica, Bitoy's Funniest Videos, Family Feud Celebrity Edition, Imbestigador, Eat Bulaga!, Kakasa Ka Ba Sa Grade 5?, Mel & Joey, Pinoy Records, and All Star K!.
The second half of the weekend survey was composed mainly of Kapamilya shows: Rated K: Handa Na Ba Kayo?, The Singing Bee, Wowowee, Cinema FPJ: Da King on ABS-CBN, Komiks Presents: Mars Ravelo's Flash Bomb, Sharon, Komiks Presents: Mars Ravelo's Dragonna, and Sunday's Best.
GMA-7's Kap's Amazing Stories (Saturday)and Wish Ko Lang (Saturday) placed 11th and 16th in the list, respectively.
Based on the document obtained by PEP, TNS research also showed that most of the surveyed people in Metro Manila, including Central Luzon, are predominantly Kapuso viewers.
GMA-7 has 38.8 percent of the household share in Metro Manila, while ABS-CBN has 36.4 percent. In Central Luzon, the Kapuso network has 49.9 percent household share while the Kapamilya network has 33.8 percent.
Up Next: ABS-CBN dominates Total Philippines TV Ratings (Feb. 1-7), according to TNS Trends