TV5 on tapping Kapamilya and Kapuso talents: "It's a win-win situation"

Working with different talents regardless of network affiliation embodies TV5's objective of offering variety and alternative programming to the viewers, according to TV5 Senior Vice-President and Head of Brand Management, Jasper Evangelista (in photo).


TV5's senior vice president and head of brand management, Jasper Evangelista, believes that the practice of outsourcing talents from other networks benefits all parties involved.

He expressed this assumption following unconfirmed reports that the country's two giant networks, ABS-CBN and GMA-7, are starting to feel skeptical with the setup brought about largely by TV5's rise in the ratings contest, particularly in the Mega Manila bracket.

In fact, TV5's primetime lineup every Saturday has been a force to be reckoned with for the past few months. Ryan Agoncillo's Talentadong Pinoy is consistently topping its timeslot and figuring prominently in the overall ratings game. It has already reached the top spot this month.

The horror anthology Midnight DJ and Vic Sotto's game show Who Wants To Be A Millionaire? are also consistently entering the Top 10 primetime programs.

Jasper told PEP (Philippine Entertainment Portal): "I feel it's a win-win situation because ginagamit namin stars nila, so nadi-develop din. And kunwari ang Dos, Dos ang daming celebrities diyan, di ba? And they can't give shows naman to everybody. So kami, we are parang helping them develop their talents as well, and it's for the overall benefit of the industry dahil 'yong mga celebrities nila, may exposure. And when they need them, of course, babalik sila sa mother station nila. So I think there's a good win-win relationship happening."

Evangelista—who met the entertainment reporters in a press conference conducted earlier today, July 30, at Cravings restaurant, Shangri-La Plaza Mall in Mandaluyong City—likewise revealed TV5's plan of developing its own set of talents in the near future to fully represent the network's overhauled image.

In the meantime, that prospect would have to wait in order to accommodate the network's marketing strategy along with its corresponding timetable.

"At this point in time, naka-focus lang po ang aming attention sa mga programa muna," said the TV executive. "Then once we start getting some winners and bankable stars na identified with 5, automatic, parang that plan will commence."

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As for TV5's success, Evangelista readily acknowledged that the "open field" policy of the network when it comes to stars and talents helped tremendously in bolstering the network's appeal to the masses.

"The whole thing works," he enthused. "We're not blocking in stars and it's not really a priority. Ako, I still feel that TV5 should be an open shop for everybody. Not just in front of the camera, but even 'yong backend, 'yong production. Anybody who wants to work with 5, there is always a room. I hope they will consider that it's an open shop for them."


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