GMA-7 is one of Reader's Digest Asia's Most Trusted TV networks

The annual Reader's Digest Asia Trusted Brands Survey was launched in 1999 and is now on its 12th year. The survey was carried out by global market research company Synovate in eight countries, namely, China, Hong Kong, India, Malaysia, Philippines, Singapore, Taiwan and Thailand. Results were culled from 7,800 respondents with 1,000 of them coming from the Philippines. (In photo, from left: GMA Network VP for Corporate Communications Butch S.

GMA Network bagged the Gold Award for the Television Network Category in the Reader's Digest Asia Most Trusted Brands for 2010.

The awarding ceremony held last Friday, April 30, at the New World Hotel in Makati City was attended by the network's Executive Vice President and COO Gilberto R. Duavit Jr., and Vice President for Corporate Communications Butch S. Raquel.

Reader's Digest bestows the Gold Trusted Brand Award to companies or products selected by Asian consumers as their preferred brand in the market. The different categories were rated on the basis of trustworthiness, credibility, quality, value, understanding of customer needs, ability to innovate, and social responsibility.

"We are honored to be chosen as one of the most trusted brands in the Philippines. I believe that GMA Network's dedication and genuine commitment in providing superior quality entertainment and delivering credible news are reasons why we are top of mind among the respondents of this survey by Reader's Digest. This recognition inspires us to further uphold one of our company's core values, which states that the viewer is our boss," Duavit said.


He added, "As GMA Network celebrates its 60th anniversary, being honored as one of the country's most trusted brands gives importance to the hard work and devotion we have put in all these years. Looking forward, we assure our viewers, that the Network will make every effort in living up to this recognition in the years to come."


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